Product Marketing Manager

Posted 2024-11-20

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💎 Seniority level: Manager, 4-6 years

📍 Location: Canada

🔍 Industry: InsurTech

🗣️ Languages: English

⏳ Experience: 4-6 years

🪄 Skills: SQLData AnalysisData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Requirements:

4-6 years of experience in product marketing, CPG brand management or consulting.
Exceptional analytics skills with demonstrated ability to manipulate and interpret data.
Customer-obsessed, with success in translating customer research into actionable insights.
Takes extreme ownership and digs deep to solve problems.
Natural collaborator with excellent communication and writing skills.
Experience with various marketing tactics to influence conversion rates.
Excited about establishing a new function and identifying high-impact opportunities.

Responsibilities:

Develop an understanding of customer needs and advocate for them across teams.
Identify customer pain points and lead initiatives for conversion rate improvements.
Create and execute go-to-market strategies for new products and features.
Optimize product positioning using competitor and user insights.
Partner with Customer Success teams for sales enablement strategies.

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Product Marketing Manager

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