Product Marketing Manager - Financial Services

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Requirements:

• 2-5 years experience in product marketing or growth/lifecycle marketing.
• Self-starter with curiosity for new opportunities.
• SaaS marketing experience preferred, especially with small business audiences.
• Experience working with product and engineering teams.
• Excellent project management skills.
• Ability to build relationships across departments.
• Strong quantitative analytical and communication skills.
• Interest in helping small businesses succeed.

Responsibilities:

• Become an expert in the Financial Services industry.
• Analyze competitive landscape for customer marketing.
• Maintain a customer-first mindset to validate user personas.
• Define customer marketing tactics for key features.
• Conduct data analysis and market research for Payments and Capital adoption.
• Own an experimentation roadmap to enhance growth strategies.
• Contribute to the Financial Services Marketing roadmap.
• Support go-to-market planning for key launches.
• Collaborate with various teams for initiative rollout.
• Develop content that resonates with customers.