Product Marketing Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 4+ years

📍 Location: Canada

🔍 Industry: B2B SaaS

🏢 Company: Vidyard

⏳ Experience: 4+ years

🪄 Skills: Product ManagementStrategyAnalytical SkillsCollaboration

Requirements:

4+ years of experience in product marketing, preferably within the B2B SaaS industry.
Strong ability to develop product positioning and messaging that resonates with target customers.
Experience working closely with sales and R&D teams to deliver sales enablement materials.
Knowledge of marketing automation, CRM, and sales engagement tools.
Strong analytical skills with experience in data-driven decision-making.
Excellent communication and collaboration skills.
Ability to manage multiple tasks in a fast-paced environment.
Understanding of digital marketing and growth strategies.
Experience with both product-led and sales-led approaches is a plus.
Flexibility and strong problem-solving skills.

Responsibilities:

Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products and features.
Define and refine positioning and messaging for Vidyard’s products, articulating value propositions and differentiators.
Conduct market research and competitive analysis to identify opportunities for product marketing.
Collaborate with product management to reflect customer needs in the product roadmap.
Create sales enablement materials in partnership with the Sales Enablement team.
Develop demand generation campaigns that drive lead generation.
Gather feedback from customers to continuously optimize strategies.
Participate in sales training sessions to equip the sales team.
Act as a product expert in webinars and events.

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Product Marketing Manager

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