Senior Product Marketing Manager - PipeGen

View full description

Requirements:

• 7+ years of experience.
• 4+ years at a high-growth B2B SaaS company.
• Experience with sales personas and/or in lead generation or sales engagement.
• Experience partnering closely with product teams to influence the product roadmap.
• Experience conducting research and performing light data analysis.
• Experience launching complex products with effective GTM campaigns.
• Excellent storytelling, communication, and presentation skills.
• Strong cross-functional collaboration skills.
• Bias toward action and the ability to drive initiatives forward.

Responsibilities:

• Synthesize market insights and gather customer feedback to inform the product roadmap.
• Launch new products and features to Apollo customers.
• Run integrated GTM motions for product adoption across marketing and sales.
• Help customers succeed with effective enablement.
• Enable sales with relevant content and materials.
• Support marketing campaigns for a pilot managed service offering to drive interest and enable sales.