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Sr. Product Marketing Manager

Posted 2024-11-13

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💎 Seniority level: Senior, 7-10 years

📍 Location: US

🔍 Industry: Healthcare & Corporate

🏢 Company: Transact Campus

🗣️ Languages: English

⏳ Experience: 7-10 years

🪄 Skills: Product ManagementStrategyAttention to detailPresentation skills

Requirements:
  • 7-10 years of product marketing experience with at least 3 years in a market-facing role.
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Pragmatic Institute Certified (PMC) III or higher is a plus.
  • Excellent communication, management, and presentation skills.
  • Ability to thrive in a fast-paced environment and exceptional ROI-tracking skills.
  • Food Operations and/or POS experience is a plus.
Responsibilities:
  • Market intelligence—be the expert on our Healthcare & Corporate clients, who they are, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with target buyer personas.
  • Understand and document our buyer’s process and drive changes to sales and marketing processes based on insights.
  • Develop launch plans for products with the marketing team.
  • Assess the effectiveness of go-to-market programs on an ongoing basis.
  • Plan and manage product launches and manage cross-functional implementation.
  • Act as a primary thought leader for supported products, including speaking engagements.
  • Collaborate across departments to produce effective sales presentations and market-read materials.
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