Sr. Product Marketing Manager - Remote

View full description

Requirements:

• Minimum of 5 years of experience in product marketing at a B2B SaaS company.
• Strong understanding and experience using Pendo (or similar).
• Experience working with software product organizations in a tech environment.
• Experience with upsell and onboarding in a product marketing capacity.
• Proven experience launching new products with an integrated go-to-market plan.
• Strong understanding of B2B sales methodologies and customer support best practices.
• Excellent written and verbal communication skills.
• Ability to lead and communicate cross-functionally with creative teams.
• Passion for B2B SaaS and understanding of target market challenges.
• Strong ability to plan, organize, and execute multiple projects.

Responsibilities:

• Defining positioning, go-to-market messaging and launch plans for new product launches.
• Partner with product, sales, customer success, and channel teams to understand their needs.
• Serve as an advocate for our customers by demonstrating expertise and empathy.
• Drive cross-functional alignment throughout the go-to-market process.
• Craft compelling product messaging that resonates with target audiences.
• Develop comprehensive KB articles, FAQs, and self-service resources.
• Create sales enablement materials including battle cards and product presentations.
• Create training materials for customer success and channel partners.
• Manage product launch campaigns to generate leads.
• Collaborate with the content marketing team to create engaging content.
• Track and analyze product marketing performance metrics.