Product Marketing Manager

Posted 2024-11-16

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💎 Seniority level: Manager, 5+ years of marketing experience, with at least 3 years of product marketing experience

📍 Location: United States

🔍 Industry: Healthcare software-as-a-service

🏢 Company: Tava Health

🗣️ Languages: English

⏳ Experience: 5+ years of marketing experience, with at least 3 years of product marketing experience

🪄 Skills: Project ManagementProduct ManagementStrategyGoCommunication SkillsCollaborationWritten communication

Requirements:

5+ years of marketing experience, including 3 years in product marketing.
Experience in market research and analysis.
Strong project management skills and ability to collaborate effectively across teams.
Excellent verbal and written communication skills.
Self-starter, able to perform in a fast-paced environment.
Experience in healthcare software-as-a-service sector preferred.
Passion for mental health and accessible care solutions.

Responsibilities:

Work closely with the product team to understand therapist needs and align products with market demands.
Formulate and execute marketing strategies to enhance product awareness and adoption.
Collaborate with marketing leads for integration of go-to-market strategies.
Create enablement materials for effective provider communication.
Test products with providers prior to official launches.
Conduct competitive analysis to inform GTM strategies.
Develop impactful product positioning and messaging with sales teams.
Perform market research to identify trends and opportunities.
Create campaigns to boost product engagement.
Evaluate campaign metrics to optimize strategies.
Support the sales team with marketing insights.

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Product Marketing Manager

Requirements:

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