Alliance Product Marketing Manager (REMOTE US)

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Requirements:

• 5+ years experience in product or alliance marketing, product management, or technical role in B2B software.
• Backup, recovery, security and monitoring experience is highly desired.
• Able to translate technical concepts into business value.
• Eager storyteller with the ability to articulate a compelling vision.
• Data-driven in setting goals and improving metrics.
• Self-starter capable of managing multiple initiatives.
• Team player with a customer-first mentality.
• Bachelor's degree in Computer Science, Engineering or Marketing/Business Administration highly desired; MBA is a bonus.

Responsibilities:

• Own the strategy for alliance GTM focused on mutual success and ongoing outcomes.
• Lead marketing and GTM strategy with key alliance partners, including campaigns and digital marketing.
• Plan, negotiate, and execute content and promotional campaigns.
• Collaborate on mutually beneficial opportunities with the alliances team.
• Deliver key content that appeals to IT professionals and generates demand.
• Advocate for the customer through all phases of the purchase lifecycle.
• Coordinate with Field and Sales for joint success.
• Manage joint Marketing Development Funds (MDF) initiatives.
• Measure, report on, and drive for success.