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Product Marketing Manager

Posted 2 months agoViewed

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💎 Seniority level: Manager, 5+ years

🔍 Industry: Software/Technology

🏢 Company: Ditto Job Board

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in technical product marketing, focusing on B2B software or enterprise solutions.
  • Strong understanding of enterprise software markets, including cloud, SaaS, and data infrastructure technologies.
  • Demonstrated success in launching and growing products in competitive markets.
  • Excellent communication skills with the ability to articulate complex technical concepts clearly.
  • Collaborative mindset with a strong ability to work cross-functionally.
  • Strong analytical skills and a data-driven approach to decision-making.
Responsibilities:
  • Develop and execute comprehensive go-to-market strategies for technical product launches.
  • Craft compelling and differentiated product messaging that communicates value propositions.
  • Equip the sales team with necessary tools, content, and training to effectively sell the product.
  • Conduct market research to understand customer needs and industry trends.
  • Gather feedback from customers and sales teams to align product development with customer needs.
  • Collaborate with the content team to develop marketing collateral, such as case studies and product videos.
  • Work with the demand generation team to plan and execute campaigns that drive awareness and leads.
  • Track and report on key performance indicators for product marketing activities.
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