Sr. PPC Optimization Specialist (Remote)

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Requirements:

• To be successful in this role, you will need: Analytical mindset and ability to interpret campaign data to drive results.
• Prior experience as a PPC Specialist or similar role.
• Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).
• Proficiency in managing and optimizing PPC campaigns.
• Ability to conduct keyword research and optimize ad copy.
• Excellent communication and collaboration skills.
• Google Ads certification is a plus.
• Bachelor’s degree in Marketing, Advertising, or a related field.
• Lead Generation Conversion Optimization.
• E-commerce conversion optimization experience.
• Experience in setting up and testing campaigns from scratch.
• To be able to speak to which default settings at the various paid campaign sources that should be left on vs turned off and why and/or recommendations from platform reps at the various paid campaign sources that should be implemented or ignored and why.

Responsibilities:

• As a Sr. PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
• Audit existing campaigns to identify areas for optimization and improvement.
• Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
• Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
• Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
• Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
• Stay up to date with industry trends and best practices in PPC advertising.