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Marketing Operations Manager

Posted 2024-10-15

View full description

💎 Seniority level: Manager, 5+ years

📍 Location: United States, Eastern, Central

💸 Salary: $100,000 - $110,000 per year

🔍 Industry: B2B SaaS, fleet management technology

🏢 Company: IntelliShift

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementBusiness AnalysisHTMLCSSSalesforceGoogle AnalyticsStrategyCommunication SkillsAnalytical SkillsCollaborationProblem Solving

Requirements:
  • Proven experience (5+ years) in marketing operations, marketing automation, or related roles
  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
  • An eye for spotting issues and relentless in finding a way to solve problems
  • A clear understanding of common demand generation programs and attention to the pre-sales funnel for ongoing reporting and optimization requirements
  • Experience running paid ad programs
  • Proficiency in data management and data governance practices
  • Experience with marketing analytics and reporting tools (e.g., Google Analytics, SFDC)
  • Excellent project management skills, with the ability to manage multiple tasks and priorities
  • Strong interpersonal and communication skills to collaborate effectively with cross-functional teams
  • Strategic thinking and problem-solving ability to optimize processes and drive continuous improvement
  • Knowledge of digital marketing best practices and emerging trends
  • Understanding of compliance and regulations related to data privacy (e.g., GDPR, CCPA)
  • Certifications in marketing automation platforms and/or data management preferred
  • Experience with A/B testing and optimization strategies preferred
  • Familiarity with HTML/CSS and basic coding concepts preferred
  • Pardot Certification is a plus
Responsibilities:
  • Streamline, enhance, and document end-to-end marketing processes for campaign planning, execution, and measurement
  • Identify bottlenecks, inefficiencies, and areas for improvement in marketing operations
  • Optimize and update the lead flow process for marketing and sales
  • Ensure all forms are operational and optimized throughout Pardot, UnBounce pages, and WordPress pages
  • Create and revise campaign tracking and attribution model in SFDC, in partnership with email and digital marketing
  • Oversee and directly manage the marketing tech and systems including but not limited to Pardot, ZoomInfo, Sendoso, and Gravity forms
  • Ensure proper integration and utilization of tools to optimize campaign performance and data insights
  • Stay up-to-date with industry trends and advancements in marketing technology
  • Develop and maintain data standards, ensuring data accuracy, consistency, and compliance with regulations
  • Ensure data enrichment best practices to cleanse our database of contacts and accounts with data coming from multiple sources and teams
  • Manage multiple and living distribution lists between prospect and customer databases
  • Create and maintain global live dashboards to report on marketing and sales activities, effectiveness, and business impact
  • Enable sales and marketing to clearly understand Leads, Meetings, Pipeline, Closed-Won Revenue and the sources attributed to them
  • Assist marketing leadership in delivering monthly reporting overviews for leadership and board of directors’ meetings
  • Implement systematic review of KPIs and goal attainment, explore where awareness and demand are originating, and analyze what programs are driving growth
  • Collaborate with cross-functional teams to define, document, and improve workflows, ensuring seamless operations
  • Facilitate communication and knowledge-sharing between departments to foster a culture of collaboration
  • Collaborate closely with marketing team to plan, execute, and track multi-channel marketing campaigns
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