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Marketing Operations Manager

Posted 3 months agoViewed

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📍 Location: NY, CA, WA, MA

💸 Salary: $111,600 - $172,500 per year

🔍 Industry: Residential mortgage market

🗣️ Languages: English

🪄 Skills: Data AnalysisHTMLCSSGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Proven experience in demand generation, lead generation, or digital marketing roles
  • Strong understanding of marketing automation tools and platforms, preferably Hubspot
  • Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
  • Experience managing websites, including SEO optimization and basic development tasks
  • Familiarity with marketing operations, including database management and SFDC campaigns
  • Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
  • Knowledge of social media platforms and experience managing social channels for business purposes
  • Excellent analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Ability to work independently and manage multiple projects simultaneously
  • Experience with vendor management and contract negotiations is a plus
  • Bachelor's degree in marketing, business, or a related field
Responsibilities:
  • Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
  • Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
  • Manage and maintain the company website, including SEO optimization and development
  • Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
  • Publish and monitor social media channels to drive engagement and increase brand visibility
  • Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
  • Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions
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