Marketing Operations Manager

Posted 2024-10-11

View full description

📍 Location: NY, CA, WA, MA

💸 Salary: $111,600 - $172,500 per year

🔍 Industry: Residential mortgage market

🗣️ Languages: English

🪄 Skills: Data AnalysisHTMLCSSGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:

Proven experience in demand generation, lead generation, or digital marketing roles
Strong understanding of marketing automation tools and platforms, preferably Hubspot
Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
Experience managing websites, including SEO optimization and basic development tasks
Familiarity with marketing operations, including database management and SFDC campaigns
Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
Knowledge of social media platforms and experience managing social channels for business purposes
Excellent analytical and problem-solving skills
Strong written and verbal communication skills
Ability to work independently and manage multiple projects simultaneously
Experience with vendor management and contract negotiations is a plus
Bachelor's degree in marketing, business, or a related field

Responsibilities:

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
Manage and maintain the company website, including SEO optimization and development
Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
Publish and monitor social media channels to drive engagement and increase brand visibility
Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions

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Marketing Operations Manager

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