Senior Marketing Operations Manager

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Requirements:

• 6+ years of Marketing Operations experience in B2B SaaS.
• Expert HubSpot admin and advanced Salesforce user.
• Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase and ZoomInfo.
• Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must.
• Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality and hygiene, and troubleshooting.
• Deep passion for data and exceptional attention to detail.
• Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality.
• A bias for action and rolling up your sleeves to get things done on our dynamic team.
• Bachelor’s degree in Marketing, Business or a related field.

Responsibilities:

• Manage and optimize the marketing tech stack, ensuring seamless integrations and system efficiencies.
• Oversee website operations and collaborate with marketing, design and engineering teams to drive website updates, optimizations and performance improvements.
• Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth.
• Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance.
• Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey.
• Build and manage marketing dashboards, reports and KPIs to track performance and support data-driven decision-making.
• Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency.
• Support the development and execution of account-based marketing (ABM) operations, including helping launch and scale the program.
• Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency.
• Ensure data integrity and perform regular maintenance and enhancements of marketing datasets.