Marketing Operations Manager

Posted 2024-11-07

View full description

💎 Seniority level: Manager, Minimum of 5+ years

📍 Location: United States

💸 Salary: 100000 - 120000 USD per year

🔍 Industry: Conversational messaging platform

🏢 Company: TextUs

🗣️ Languages: English

⏳ Experience: Minimum of 5+ years

🪄 Skills: Project ManagementSalesforceGoogle AnalyticsAnalytical SkillsCollaboration

Requirements:

Minimum of 5+ years of experience in marketing operations.
Hands-on experience with marketing tools including HubSpot, Salesforce Sales Cloud, ChiliPiper, Outreach, Unbounce, Google Ads, and Google Analytics (GA4).
Technical proficiency in marketing automation, CRM systems, data integration, and workflow automation.
Excellent analytical and problem-solving skills.
Strong project management skills with the ability to prioritize and manage multiple projects.
Ability to collaborate with marketing, sales, and technology teams.
Relevant certifications in HubSpot, Salesforce, or Google Ads are a plus.

Responsibilities:

Oversee administration, integration, and optimization of marketing tools to ensure data hygiene and full-funnel tracking.
Support execution and optimization of marketing campaigns with accurate lead routing and nurturing processes.
Identify workflow improvements and implement automation for lead generation, nurturing, and reporting.
Build and maintain real-time dashboards to track key marketing performance indicators (KPIs).
Manage landing page optimization to improve conversion rates.
Ensure data quality, segmentation, and compliance with privacy regulations.

Apply

Related Jobs

Apply

🔥 Marketing Operations Manager

Posted 2024-11-19

📍 NY, CA, WA, MA

💸 127500 - 172500 USD per year

🔍 Residential mortgage market

Proven experience in demand generation, lead generation, or digital marketing roles.
Strong understanding of marketing automation tools and platforms, preferably Hubspot.
Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions.
Experience managing websites, including SEO optimization and basic development tasks.
Familiarity with marketing operations, including database management and SFDC campaigns.
Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms.
Knowledge of social media platforms and experience managing social channels for business purposes.
Excellent analytical and problem-solving skills.
Strong written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with vendor management and contract negotiations is a plus.
Bachelor's degree in marketing, business, or a related field.

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company.
Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement.
Manage and maintain the company website, including SEO optimization and development.
Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads.
Publish and monitor social media channels to drive engagement and increase brand visibility.
Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement.
Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions.

Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingSEOMicrosoft OfficeAttention to detailOrganizational skillsTime ManagementWritten communicationMultitaskingMicrosoft Office Suite

Posted 2024-11-19

Apply

🔥 Marketing Operations Manager

Posted 2024-11-15

📍 U.S.

🧭 Full-Time

💸 85000 - 105000 USD per year

🏢 Company: PriceSpider

Bachelor’s degree in Marketing, Business, or a related field preferred.
5+ years of experience in marketing operations with expertise in HubSpot, Salesforce.
Proven experience in marketing reporting and automation management.
Strong experience in reporting and dashboard development.
Excellent project management, analytical, and communication skills.

Lead the architecture and optimization of the marketing technology stack.
Manage Salesforce campaign influence models and data integration for reporting.
Oversee end-to-end lead flow management and KPI reporting.
Design and implement automation workflows in HubSpot.
Provide actionable insights to support strategic decision-making.

Project ManagementSalesforceCommunication Skills

Posted 2024-11-15

Apply

🔥 Marketing Operations Manager

Posted 2024-11-12

📍 USA

💸 102000 - 159000 USD per year

🔍 Technology and Data

🏢 Company: Addepar

6+ years of related experience in role and a Bachelor's degree or equivalent experience; 4+ years and a Master's degree
4+ years of experience with Marketo, focusing on Marketo-to-Salesforce integrations.
2+ years of experience leading a hybrid/remote team.
Proven ability to hire, develop, and train high-performing teams.
Strong understanding of sales and marketing processes and best practices.
Experience in managing teams and building successful marketing operations.
Knowledge of Salesforce campaign hierarchies and campaign attribution methodologies.

Lead our Marketing Operations Team, focusing on people, process, and tools.
Manage the marketing tech stack to ensure smooth data flow and integration.
Align processes, technology, and people to create efficient marketing operations.
Collaborate with performance marketing, product marketing, and sales/client leadership.
Calibrate Addepar’s leads process for optimal performance.
Develop and maintain reporting systems for key touchpoints.
Oversee multiple projects, evaluate and integrate tools, ensure compliance, and contribute to marketing roadmap.

LeadershipProject ManagementSalesforceStrategyCollaborationProblem SolvingCompliance

Posted 2024-11-12

Apply

🔥 Marketing Operations Manager

Posted 2024-11-09

📍 US and Canada

🧭 Full-Time

💸 115000 - 130000 USD per year

🔍 DNS Security

🏢 Company: DNSFilter

5+ years of experience in Marketing Operations or Revenue Operations.
Proficiency with Salesforce, HubSpot, and marketing automation tools.
Strong analytical skills for interpreting data and improving processes.
Experience managing lead processes with a focus on data hygiene.
Exceptional project management skills for cross-functional initiatives.
Outstanding communication and collaboration skills.

Design, implement, and refine marketing processes for lead generation.
Oversee optimization of marketing technology stack and integrations.
Support marketing teams in executing campaigns and managing segmentation.
Develop dashboards for tracking campaign performance and marketing ROI.
Ensure data hygiene and management of the Lead-to-Account lifecycle in Salesforce.
Collaborate with Sales and Customer Success to align data processes.

Project ManagementAgileSalesforceGoogle AnalyticsStrategyAnalytical SkillsCollaboration

Posted 2024-11-09

Apply

🔥 Marketing Operations Manager

Posted 2024-11-07

📍 San Francisco Bay Area, Greater Seattle Area, Greater Miami Area, Hybrid - NYC

🧭 Full-Time

💸 125000 - 150000 USD per year

🔍 Fintech, SMB software, consumer services

🏢 Company: GlossGenius

Bachelor’s degree in Marketing, Information Technology, or a related field.
3+ years of experience in marketing technology or a related role.
Deep expertise in marketing platforms such as Facebook, TikTok, Google Ads, and LinkedIn.
Experience with Iterable, Branch, Eppo, Google Tag Manager, Google Analytics 4, Looker, Snowflake, and Google Firebase preferred.
Proven track record in managing and optimizing a marketing tech stack.
SQL proficiency or willingness to learn strongly preferred.
Strong project spec writing and project management skills.
Excellent problem-solving skills.
Knowledge of data protection regulations and best practices.

Oversee the selection, implementation, and management of all marketing technology platforms.
Work with operations partners and data team to ensure seamless integration of marketing technology with other business systems.
Continuously evaluate and optimize the performance of the marketing tech stack.
Maintain comprehensive documentation on all projects and tooling.
Quickly diagnose and triage martech outages or data inaccuracies.
Manage relationships with MarTech vendors.
Collaborate with data and analytics teams to develop a robust data strategy.
Stay ahead of industry trends and emerging technologies.
Provide training and support to teams on technology platforms.
Ensure compliance with data protection regulations.

Project ManagementSQLSnowflakeGoogle AnalyticsStrategyData engineeringFirebase

Posted 2024-11-07

Apply

🔥 Principal Marketing Operations Manager (Remote Eligible)

Posted 2024-11-07

📍 United States

🧭 Full-Time

💸 145000 - 190000 USD per year

🔍 Technology

🏢 Company: Smartsheet

8+ years of marketing experience with at least three years in SaaS/Software/Technology marketing.
Experience with B2B SaaS technology preferred.
Familiarity with martech platforms, including CRM and Marketing Automation.
Solid understanding of strategy, planning, execution, and tracking of marketing activities.
Strong affinity to data and marketing metrics, along with organizational and communication skills.

Collaborate with cross-functional teams to develop and execute marketing strategies aligned with business objectives.
Design, implement, and refine marketing processes and workflows for efficiency.
Utilize data-driven insights for decision-making and performance optimization.
Work closely with marketing, sales, BI, finance, and other teams for alignment and results.
Evaluate and implement marketing technologies and automation tools.

Business IntelligenceData AnalysisStrategyData analysisCommunication SkillsCollaboration

Posted 2024-11-07

Apply

🔥 Marketing Operations Manager

Posted 2024-10-25

📍 United States, UK, Germany

🔍 SaaS

🏢 Company: Vasion

3+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products.
3+ years of experience with Marketo.
1+ years of experience with Salesforce.
Experience with at least one of the following: LeanData, Intercom, BrightTalk, or an equivalent platform.
Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Salesforce Administrator certification preferred.
Marketo Certified Expert (MCE) certification preferred.
Experience in business analysis, operations, or B2B.
Strong analytical, quantitative, problem-solving, and critical-thinking skills.
Excellent written and verbal communication skills.

Administer the day-to-day operations of the marketing tech stack, including Salesforce, Marketo, Intercom, LeanData, and BrightTalk.
Manage and optimize Marketo instance, ensuring best practices for campaign execution, lead scoring, and segmentation.
Ensure data integrity and accuracy across Marketo and Salesforce with regular audits.
Execute ad, email, and event tracking programs to boost engagement.
Monitor audience segments and propose optimizations.
Identify data sources to expand the marketable database.
Monitor email KPIs and enhance delivery and engagement.
Launch and optimize nurture programs.
Collaborate with the marketing team for technical recommendations.

Business AnalysisSalesforceStrategyCommunication SkillsCollaboration

Posted 2024-10-25

Apply

🔥 Marketing Operations Manager

Posted 2024-10-15

📍 United States

🧭 Full-Time

💸 $100,000 - $110,000 per year

🔍 B2B SaaS, fleet management technology

🏢 Company: IntelliShift

Proven experience (5+ years) in marketing operations, marketing automation, or related roles
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
An eye for spotting issues and relentless in finding a way to solve problems
A clear understanding of common demand generation programs and attention to the pre-sales funnel for ongoing reporting and optimization requirements
Experience running paid ad programs
Proficiency in data management and data governance practices
Experience with marketing analytics and reporting tools (e.g., Google Analytics, SFDC)
Excellent project management skills, with the ability to manage multiple tasks and priorities
Strong interpersonal and communication skills to collaborate effectively with cross-functional teams
Strategic thinking and problem-solving ability to optimize processes and drive continuous improvement
Knowledge of digital marketing best practices and emerging trends
Understanding of compliance and regulations related to data privacy (e.g., GDPR, CCPA)
Certifications in marketing automation platforms and/or data management preferred
Experience with A/B testing and optimization strategies preferred
Familiarity with HTML/CSS and basic coding concepts preferred
Pardot Certification is a plus

Streamline, enhance, and document end-to-end marketing processes for campaign planning, execution, and measurement
Identify bottlenecks, inefficiencies, and areas for improvement in marketing operations
Optimize and update the lead flow process for marketing and sales
Ensure all forms are operational and optimized throughout Pardot, UnBounce pages, and WordPress pages
Create and revise campaign tracking and attribution model in SFDC, in partnership with email and digital marketing
Oversee and directly manage the marketing tech and systems including but not limited to Pardot, ZoomInfo, Sendoso, and Gravity forms
Ensure proper integration and utilization of tools to optimize campaign performance and data insights
Stay up-to-date with industry trends and advancements in marketing technology
Develop and maintain data standards, ensuring data accuracy, consistency, and compliance with regulations
Ensure data enrichment best practices to cleanse our database of contacts and accounts with data coming from multiple sources and teams
Manage multiple and living distribution lists between prospect and customer databases
Create and maintain global live dashboards to report on marketing and sales activities, effectiveness, and business impact
Enable sales and marketing to clearly understand Leads, Meetings, Pipeline, Closed-Won Revenue and the sources attributed to them
Assist marketing leadership in delivering monthly reporting overviews for leadership and board of directors’ meetings
Implement systematic review of KPIs and goal attainment, explore where awareness and demand are originating, and analyze what programs are driving growth
Collaborate with cross-functional teams to define, document, and improve workflows, ensuring seamless operations
Facilitate communication and knowledge-sharing between departments to foster a culture of collaboration
Collaborate closely with marketing team to plan, execute, and track multi-channel marketing campaigns

Project ManagementBusiness AnalysisHTMLCSSSalesforceGoogle AnalyticsStrategyCommunication SkillsAnalytical SkillsCollaborationProblem Solving

Posted 2024-10-15

Apply

🔥 Marketing Operations Manager

Posted 2024-10-11

📍 NY, CA, WA, MA

💸 $111,600 - $172,500 per year

🔍 Residential mortgage market

Proven experience in demand generation, lead generation, or digital marketing roles
Strong understanding of marketing automation tools and platforms, preferably Hubspot
Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
Experience managing websites, including SEO optimization and basic development tasks
Familiarity with marketing operations, including database management and SFDC campaigns
Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
Knowledge of social media platforms and experience managing social channels for business purposes
Excellent analytical and problem-solving skills
Strong written and verbal communication skills
Ability to work independently and manage multiple projects simultaneously
Experience with vendor management and contract negotiations is a plus
Bachelor's degree in marketing, business, or a related field

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
Manage and maintain the company website, including SEO optimization and development
Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
Publish and monitor social media channels to drive engagement and increase brand visibility
Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions

Data AnalysisHTMLCSSGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-11

Apply

🔥 Senior Marketing Operations Manager

Posted 2024-09-20

📍 United States

🧭 Full-Time

🔍 Cybersecurity

🏢 Company: Keeper Security, Inc.

6+ years of Marketing Operations experience in B2B SaaS.
Expert HubSpot admin and advanced Salesforce user.
Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase and ZoomInfo.
Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must.
Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality and hygiene, and troubleshooting.
Deep passion for data and exceptional attention to detail.
Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality.
A bias for action and rolling up your sleeves to get things done on our dynamic team.
Bachelor’s degree in Marketing, Business or a related field.

Manage and optimize the marketing tech stack, ensuring seamless integrations and system efficiencies.
Oversee website operations and collaborate with marketing, design and engineering teams to drive website updates, optimizations and performance improvements.
Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth.
Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance.
Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey.
Build and manage marketing dashboards, reports and KPIs to track performance and support data-driven decision-making.
Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency.
Support the development and execution of account-based marketing (ABM) operations, including helping launch and scale the program.
Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency.
Ensure data integrity and perform regular maintenance and enhancements of marketing datasets.

Data AnalysisSalesforceGoogle AnalyticsStrategyData analysisAnalytical Skills

Posted 2024-09-20

Apply

Marketing Operations Manager

Requirements:

Responsibilities:

Related Jobs

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities