Marketing Operations Manager

Posted 2024-11-19

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💎 Seniority level: Manager, Proven experience in demand generation, lead generation, or digital marketing roles

📍 Location: NY, CA, WA, MA

💸 Salary: 127500 - 172500 USD per year

🔍 Industry: Residential mortgage market

🗣️ Languages: English

⏳ Experience: Proven experience in demand generation, lead generation, or digital marketing roles

🪄 Skills: Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingSEOMicrosoft OfficeAttention to detailOrganizational skillsTime ManagementWritten communicationMultitaskingMicrosoft Office Suite

Requirements:

Proven experience in demand generation, lead generation, or digital marketing roles.
Strong understanding of marketing automation tools and platforms, preferably Hubspot.
Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions.
Experience managing websites, including SEO optimization and basic development tasks.
Familiarity with marketing operations, including database management and SFDC campaigns.
Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms.
Knowledge of social media platforms and experience managing social channels for business purposes.
Excellent analytical and problem-solving skills.
Strong written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with vendor management and contract negotiations is a plus.
Bachelor's degree in marketing, business, or a related field.

Responsibilities:

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company.
Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement.
Manage and maintain the company website, including SEO optimization and development.
Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads.
Publish and monitor social media channels to drive engagement and increase brand visibility.
Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement.
Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions.

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Marketing Operations Manager

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