Apply

Marketing Operations Manager

Posted 2024-11-21

View full description

💎 Seniority level: Manager

📍 Location: Kansas City, Kansas, United States

🔍 Industry: LegalTech

🏢 Company: Opus 2👥 251-500💰 $ Private on 2017-08-17ConsultingLegal TechLegalSoftware

🗣️ Languages: English

🪄 Skills: Data AnalysisSalesforceGoogle AnalyticsData analysisCommunication SkillsCollaborationAttention to detailOrganizational skills

Requirements:
  • Strong analytical and creative problem-solving skills with experience in reporting and data analysis.
  • Experience with CRM, marketing automation, and sales engagement systems.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • Strong written and verbal communication skills and attention to detail.
  • Degree in a related discipline or suitable combination of education and experience preferred.
Responsibilities:
  • Collaborate with marketing teams to set up, monitor, and optimize campaigns across channels.
  • Administer marketing tools and platforms, including marketing automation systems and analytics tools.
  • Establish and maintain management processes for lead and campaign workflows, scoring, and nurturing.
  • Provide actionable insights based on data analysis to improve campaign performance.
  • Act as a liaison between marketing, sales, and IT to ensure alignment of goals and resources.
Apply

Related Jobs

Apply

📍 East Coast

🧭 Contract

🔍 B2B marketing

🏢 Company: Anteriad

  • Strong background in HubSpot, particularly in campaign management.
  • Experience with project management tools like Monday.com.
  • Proven ability to extract actionable insights from data.
  • Demonstrated success in managing marketing campaigns.
  • Strong problem-solving skills to identify inefficiencies.
  • Collaborative mindset with cross-functional work experience.
  • Self-starter able to work with minimal oversight.
  • Ability to manage and direct a campaign operations specialist.
  • Willingness to leverage AI tools to enhance productivity.

  • Utilize HubSpot for effective campaign execution and optimization.
  • Oversee marketing projects using Monday.com to ensure timelines are met.
  • Lead analytics efforts and generate insights for key stakeholders.
  • Manage campaign setup, execution and optimization for lead generation.
  • Support the BDR function with analytics tracking and reporting.
  • Identify opportunities for operational efficiency improvements.
  • Collaborate with the marketing team for smooth operations.
  • Guide the current campaign operations contractor.
  • Prepare for the next year by analyzing operations and recommending improvements.

LeadershipProject ManagementData AnalysisProject CoordinationOperations ManagementData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingDocumentation

Posted 2024-11-22
Apply
Apply

📍 U.S.

🧭 Full-Time

💸 85000 - 105000 USD per year

🏢 Company: PriceSpider

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 5+ years of experience in marketing operations with expertise in HubSpot, Salesforce.
  • Proven experience in marketing reporting and automation management.
  • Strong experience in reporting and dashboard development.
  • Excellent project management, analytical, and communication skills.

  • Lead the architecture and optimization of the marketing technology stack.
  • Manage Salesforce campaign influence models and data integration for reporting.
  • Oversee end-to-end lead flow management and KPI reporting.
  • Design and implement automation workflows in HubSpot.
  • Provide actionable insights to support strategic decision-making.

Project ManagementSalesforceCommunication Skills

Posted 2024-11-15
Apply
Apply

📍 USA

💸 102000 - 159000 USD per year

🔍 Technology and Data

🏢 Company: Addepar👥 501-1000💰 $166.3m Series F on 2021-06-15🫂 on 2023-01-17Financial ServicesSaaSFinTechSoftware

  • 6+ years of related experience in role and a Bachelor's degree or equivalent experience; 4+ years and a Master's degree
  • 4+ years of experience with Marketo, focusing on Marketo-to-Salesforce integrations.
  • 2+ years of experience leading a hybrid/remote team.
  • Proven ability to hire, develop, and train high-performing teams.
  • Strong understanding of sales and marketing processes and best practices.
  • Experience in managing teams and building successful marketing operations.
  • Knowledge of Salesforce campaign hierarchies and campaign attribution methodologies.

  • Lead our Marketing Operations Team, focusing on people, process, and tools.
  • Manage the marketing tech stack to ensure smooth data flow and integration.
  • Align processes, technology, and people to create efficient marketing operations.
  • Collaborate with performance marketing, product marketing, and sales/client leadership.
  • Calibrate Addepar’s leads process for optimal performance.
  • Develop and maintain reporting systems for key touchpoints.
  • Oversee multiple projects, evaluate and integrate tools, ensure compliance, and contribute to marketing roadmap.

LeadershipProject ManagementSalesforceStrategyCollaborationProblem SolvingCompliance

Posted 2024-11-12
Apply
Apply

📍 United States

🧭 Full-Time

💸 100000 - 120000 USD per year

🔍 Conversational messaging platform

🏢 Company: TextUs

  • Minimum of 5+ years of experience in marketing operations.
  • Hands-on experience with marketing tools including HubSpot, Salesforce Sales Cloud, ChiliPiper, Outreach, Unbounce, Google Ads, and Google Analytics (GA4).
  • Technical proficiency in marketing automation, CRM systems, data integration, and workflow automation.
  • Excellent analytical and problem-solving skills.
  • Strong project management skills with the ability to prioritize and manage multiple projects.
  • Ability to collaborate with marketing, sales, and technology teams.
  • Relevant certifications in HubSpot, Salesforce, or Google Ads are a plus.

  • Oversee administration, integration, and optimization of marketing tools to ensure data hygiene and full-funnel tracking.
  • Support execution and optimization of marketing campaigns with accurate lead routing and nurturing processes.
  • Identify workflow improvements and implement automation for lead generation, nurturing, and reporting.
  • Build and maintain real-time dashboards to track key marketing performance indicators (KPIs).
  • Manage landing page optimization to improve conversion rates.
  • Ensure data quality, segmentation, and compliance with privacy regulations.

Project ManagementSalesforceGoogle AnalyticsAnalytical SkillsCollaboration

Posted 2024-11-07
Apply
Apply

📍 United States, UK, Germany

🔍 SaaS

🏢 Company: Vasion👥 251-500Information TechnologyEnterpriseSoftware

  • 3+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products.
  • 3+ years of experience with Marketo.
  • 1+ years of experience with Salesforce.
  • Experience with at least one of the following: LeanData, Intercom, BrightTalk, or an equivalent platform.
  • Bachelor's degree in Marketing, Business Administration, or a related field preferred.
  • Salesforce Administrator certification preferred.
  • Marketo Certified Expert (MCE) certification preferred.
  • Experience in business analysis, operations, or B2B.
  • Strong analytical, quantitative, problem-solving, and critical-thinking skills.
  • Excellent written and verbal communication skills.

  • Administer the day-to-day operations of the marketing tech stack, including Salesforce, Marketo, Intercom, LeanData, and BrightTalk.
  • Manage and optimize Marketo instance, ensuring best practices for campaign execution, lead scoring, and segmentation.
  • Ensure data integrity and accuracy across Marketo and Salesforce with regular audits.
  • Execute ad, email, and event tracking programs to boost engagement.
  • Monitor audience segments and propose optimizations.
  • Identify data sources to expand the marketable database.
  • Monitor email KPIs and enhance delivery and engagement.
  • Launch and optimize nurture programs.
  • Collaborate with the marketing team for technical recommendations.

Business AnalysisSalesforceStrategyCommunication SkillsCollaboration

Posted 2024-10-25
Apply
Apply

📍 NY, CA, WA, MA

💸 $111,600 - $172,500 per year

🔍 Residential mortgage market

  • Proven experience in demand generation, lead generation, or digital marketing roles
  • Strong understanding of marketing automation tools and platforms, preferably Hubspot
  • Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
  • Experience managing websites, including SEO optimization and basic development tasks
  • Familiarity with marketing operations, including database management and SFDC campaigns
  • Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
  • Knowledge of social media platforms and experience managing social channels for business purposes
  • Excellent analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Ability to work independently and manage multiple projects simultaneously
  • Experience with vendor management and contract negotiations is a plus
  • Bachelor's degree in marketing, business, or a related field

  • Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
  • Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
  • Manage and maintain the company website, including SEO optimization and development
  • Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
  • Publish and monitor social media channels to drive engagement and increase brand visibility
  • Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
  • Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions

Data AnalysisHTMLCSSGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-11
Apply
Apply

📍 AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI

🧭 Full-Time

💸 120000 - 130000 USD per year

🔍 Digital finance solutions

🏢 Company: Tapcheck Inc.

  • 4+ years of experience in marketing operations or a related field, preferably in a scale-up/hyper growth environment.
  • Strong analytical and problem-solving skills.
  • Experience with Salesforce and customizing Salesforce for Sales, Marketing, and Customer Success processes.
  • Experience with HubSpot Marketing Hub and integrating it with various systems.
  • Excellent organizational skills and experience managing an evolving project roadmap.
  • Strong communication and collaboration abilities.
  • An obsession with detail.

  • Drive marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement.
  • Own all administration, enablement, and optimization of new and existing marketing platforms and tools.
  • Oversee and optimize all marketing operations processes, including lead management, campaign management, marketing automation, and attribution.
  • Develop and implement strategies to track early pipeline and revenue growth.
  • Collaborate with marketing, sales, channel sales, and customer success teams to drive alignment and collaboration.

LeadershipProject ManagementData AnalysisProduct ManagementSalesforceCross-functional Team LeadershipOperations ManagementData analysisCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-09-21
Apply
Apply

📍 United States

🧭 Full-Time

🔍 Cybersecurity

🏢 Company: Keeper Security, Inc.

  • 6+ years of Marketing Operations experience in B2B SaaS.
  • Expert HubSpot admin and advanced Salesforce user.
  • Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase and ZoomInfo.
  • Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must.
  • Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality and hygiene, and troubleshooting.
  • Deep passion for data and exceptional attention to detail.
  • Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality.
  • A bias for action and rolling up your sleeves to get things done on our dynamic team.
  • Bachelor’s degree in Marketing, Business or a related field.

  • Manage and optimize the marketing tech stack, ensuring seamless integrations and system efficiencies.
  • Oversee website operations and collaborate with marketing, design and engineering teams to drive website updates, optimizations and performance improvements.
  • Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth.
  • Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance.
  • Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey.
  • Build and manage marketing dashboards, reports and KPIs to track performance and support data-driven decision-making.
  • Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency.
  • Support the development and execution of account-based marketing (ABM) operations, including helping launch and scale the program.
  • Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency.
  • Ensure data integrity and perform regular maintenance and enhancements of marketing datasets.

Data AnalysisSalesforceGoogle AnalyticsStrategyData analysisAnalytical Skills

Posted 2024-09-20
Apply