Senior PPC Manager, Meta

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Requirements:

• 5+ years of experience in digital marketing and media buying, with a strong focus on performance marketing.
• Experience in UA and running successful advertising campaigns for at least one international market (e.g., UK, MENA) for a mobile app and desktop.
• System approach to lead generation through paid channels (optimisation of ads, creatives, landing pages), region-focused approach.
• Focus on ROI, prioritise leads quality over quantity.
• Strong understanding of financial brokerage products, customer behavior, and industry regulations is a plus.
• Experience in tools for ad creatives (Figma, Canva) is a plus.
• Experience in using AI is a plus.
• Yahoo Gemini and Google Ads experience is a plus.
• Good knowledge of English language, both written and spoken, is essential, preferably C1+ level.

Responsibilities:

• Manage, and refine digital advertising campaigns predominantly on Facebook Ads, while also leveraging other related META platforms.
• Develop intricate models of ad buying on different international markets, including the UK, LatAM, and MENA.
• Deep dive into campaign analytics to derive data-backed decisions, ensuring optimal ROMI and LTV.
• Serve as the strategic leader for all paid media related acquisition initiatives.
• Govern advertising budgets, potentially scaling up to $200k on a weekly basis.
• Develop and implement A/B testing strategies to optimise ad copy, targeting, and landing pages.
• Collaborate with the account management team to develop promotional strategies.