Senior Product Marketing Manager

Posted 2024-09-20

💎 Seniority level: Senior, At least 5 years

📍 Location: United States

🔍 Industry: B2B SaaS marketing technology, eCommerce

🏢 Company: Constructor👥 101-250💰 $55.0m Series A on 2021-09-15Artificial Intelligence (AI)Semantic Search Search Engine SaaS Machine Learning

⏳ Experience: At least 5 years

🪄 Skills: Project ManagementProduct ManagementStrategyCollaboration

Requirements:

At least 5 years of experience in product marketing, sales engineering, or customer success in B2B SaaS marketing technology, ideally in the eCommerce space.
Ability to back up strategic insights with market evidence. Exceptional ROI-tracking skills, able to prove what is – or isn’t – working.
Deep understanding and appreciation of GTM teams and needs.
Proven experience collaborating and communicating with distributed cross-functional stakeholders and teams while understanding where there is a need or desired need versus a generic product marketing to-do list.
Proven success creating and maintaining both internal and external communication programs around products and ICP.
Proven experience in successfully bringing new products to market and coordinating end-to-end launch execution.
Strong marketing fundamentals, thinking critically, strategically, and out of the standard boxes of B2B.
Understanding of business KPIs such as developing pipeline for both new business and customer business.
Ownership and growth mentality; the person in this role should be self-motivated with a desire to be creative and ambitious in the role.
Excellent project management skills and attention to detail.

Responsibilities:

Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas.
Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness.
Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes.
Work closely with analysts along with the CEO and Director of Brand & Content, as well as own G2 Reviews collaborating with Customer Success and Growth Marketing.
Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success.
Act as the primary thought leader for the products you support externally, including written works and potentially trade shows.
Collaborate with product management on roadmap and feature updates.
Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption.
Partner closely with digital marketing on identifying demand gen-related activities like keywords and market intent.
Partner with product and sales on the creation of demo flows and self-guided feature tours.

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Senior Product Marketing Manager

Requirements:

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