Senior Product Marketing Manager, Sales Activation

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Requirements:

• 7+ years of professional experience in product marketing, content marketing or communications.
• 2-3 years' experience supporting B2B sales and customer teams.
• Expertise in storytelling to influence decision-making.
• Proven record in creating impactful sales assets.
• Excellent writing and presentation skills for diverse formats.
• Strong analytical skills to derive insights from data.
• Experience in Learning & HR tech is advantageous.

Responsibilities:

• Build assets for effective sales and customer dialogues to expedite the sales process, including pitch decks and demo tools.
• Create positioning templates to facilitate renewal and upsell discussions.
• Develop differentiated product positioning to engage ideal customer profiles.
• Formulate joint value propositions for partnerships, translating unique partnership benefits into sales positioning.
• Gather market and competitive intelligence to inform teams.
• Identify key buyer personas to enhance stakeholder engagement.
• Incorporate customer feedback for strategic insights.