Product Marketing Manager

Posted 2024-11-20

💎 Seniority level: Manager

📍 Location: The Netherlands, Germany, Austria, Italy, France, Spain, UK

🔍 Industry: Hospitality

🪄 Skills: LeadershipProject ManagementData AnalysisProduct ManagementProject CoordinationCross-functional Team LeadershipStrategyData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:

Commercial acumen with a proven track record in driving product marketing performance.
Data-driven with strong analytical skills and KPI tracking abilities.
Creative & innovative with a focus on challenging the status quo.
Collaborative team player with excellent communication and influencing skills.
Project management skills in fast-paced environments.
Experience in Go-to-Market strategies within hospitality or residential products (hotels, PBSA, extended stays, co-living).

Responsibilities:

Own & optimize marketing performance for assigned product segments.
Analyze buying behaviors and personas to inform product strategies.
Develop compelling positioning & messaging with cross-functional teams.
Execute & manage global campaigns, ensuring they meet objectives.
Create & implement experimentation roadmaps to boost performance.
Track performance against KPIs and report to stakeholders.
Collaborate with Digital Marketing, Product, and Analytics teams to address opportunities.
Manage local activation for global campaigns and lifecycle management.
Lead go-to-market strategies and post-campaign evaluation.
Oversee campaign budgets and ensure ROI.

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Product Marketing Manager

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