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Senior Product Marketing Manager

Posted 2024-11-16

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πŸ’Ž Seniority level: Manager, Experience in a product marketing function for enterprise IT products

πŸ“ Location: Europe, NOT STATED

πŸ” Industry: Open Source Technology

🏒 Company: Canonical - Jobs

πŸ—£οΈ Languages: English

⏳ Experience: Experience in a product marketing function for enterprise IT products

πŸͺ„ Skills: StrategyCommunication SkillsAnalytical SkillsCollaborationMentoringWritten communication

Requirements:
  • Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
  • Passion for open source and product marketing.
  • Strong interpersonal management skills.
  • Proven analytical skills to assess opportunities and make decisions on ROI/advantages.
  • Willingness to deliver strong results and innovation.
  • Growth mindset - someone who is not afraid to think big and take on risk.
  • Exceptional verbal and written communication skills.
  • Ability to work in a self-starter, fast-paced, and changing environment.
  • Love for diverse work assignments and trying new approaches.
  • Passion for mentorship and supporting junior members.
Responsibilities:
  • Be responsible for go-to-market planning and execution for one of Canonical's portfolios.
  • Lead on content dissemination, campaign development and planning for product launches.
  • Develop compelling messaging and positioning that emphasizes business value.
  • Conceive and execute customer base communications to upsell and cross-sell.
  • Collaborate with demand generation teams to create and improve traffic-driving strategies.
  • Plan events and webinars and support paid/social media promotion.
  • Create and execute content strategies that drive product interest and adoption.
  • Monitor the competitive landscape to define differentiating product positioning.
  • Mentor junior product marketing managers.
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