Customer Marketing Manager

Posted 2024-11-15

View full description

💎 Seniority level: Manager, 8+ years of relevant marketing experience, 5+ years in customer marketing or related field

📍 Location: United States

💸 Salary: 90000 - 118000 USD per year

🔍 Industry: B2B tech or SaaS

🏢 Company: Sprout General Referrals

⏳ Experience: 8+ years of relevant marketing experience, 5+ years in customer marketing or related field

🪄 Skills: Project ManagementAgileSalesforceStrategyAttention to detail

Requirements:

8+ years of relevant marketing experience.
5+ years of experience in customer marketing, onboarding, or a related field.
Proven ability to develop and manage marketing programs that drive adoption, retention, and engagement.
Experience collaborating with cross-functional teams in a fast-paced, SaaS or B2B tech environment.
Excellent communication and storytelling skills.
High attention to detail and project management skills.

Responsibilities:

Own and execute customer onboarding programs, including content strategy and product training.
Drive customer adoption and retention by developing engagement strategies.
Collaborate with cross-functional teams to optimize customer experience across the lifecycle.
Leverage customer insights to inform onboarding and retention programs.
Create campaigns celebrating customer milestones to reinforce loyalty.
Analyze program performance and adjust strategies for improvement.

Apply

Related Jobs

Apply

🔥 Sr. Customer Marketing Manager - Remote

Posted 2024-11-07

📍 United States

🧭 Full-Time

🔍 Automotive repair software

🏢 Company: Steer

Minimum of 5 years of experience in product marketing at a B2B SaaS company.
Strong understanding and experience using Pendo (or similar).
Experience working with software product organizations in a tech environment.
Proven experience launching new products with a fully integrated go-to-market plan.
Excellent written and verbal communication skills.
Ability to lead and communicate cross-functionally with other departments.
Strong organizational skills to execute multiple projects simultaneously.

Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps.
Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience.
Craft compelling product messaging and positioning that resonates with target audiences.
Create training materials and resources for CS and channel partners to ensure product mastery.
Manage and optimize product launch campaigns to generate leads and drive product awareness.
Collaborate with the content marketing team to develop engaging content.

LeadershipBusiness DevelopmentProduct ManagementCross-functional Team LeadershipBusiness developmentCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEOAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingDocumentation

Posted 2024-11-07

Apply

🔥 Sr. Strategic Customer Marketing Manager

Posted 2024-10-22

📍 United States

🧭 Full-Time

💸 135000 - 145000 USD per year

🔍 Healthcare, Health Technology

🏢 Company: Carrot Fertility

7+ years of experience working with and consulting senior HR leaders.
Ability to develop deep relationships with employer and health plan customers.
Experience sharing marketing best practices and creating omnichannel marketing plans.
Proven record in innovative marketing tactics that drive user acquisition.
Strong project management and prioritization skills.
Excellent communication and presentation skills, data-driven influence.
Curiosity and problem-solving across teams.
B2B2C healthcare or health tech experience is a plus.
Strong consumer marketing background, especially with Fortune 500 companies.

Lead the strategy and execution of multi-channel customer marketing campaigns.
Focus on member enrollment through email, digital, direct mail, and other channels.
Develop marketing strategies for Carrot's largest Strategic and Health Plan customers.
Consult on marketing best practices and persuade clients to adopt strategies.
Establish credibility internally and with clients as a marketing expert.
Build and maintain key growth KPIs.
Field requests from Carrot customers and lead strategies for user acquisition.

Project ManagementStrategyCollaboration

Posted 2024-10-22

Apply

🔥 Customer Marketing Manager

Posted 2024-10-22

📍 United States

💸 137000 - 189000 USD per year

🔍 AI writing assistance

🏢 Company: Grammarly

5+ years of experience in marketing, focusing on customer marketing or content marketing.
Exceptional storytelling, writing, and editing skills for clear communication of complex ideas.
Systems thinker able to build efficient processes.
Proven track record in developing and executing successful programs.
Strong project management skills for handling multiple projects and tight deadlines.
Excellent interpersonal and communication skills for relationship building and team collaboration.
Familiarity with content management systems and digital marketing tools.
Passion for Grammarly's mission and commitment to improving communication.
Embody EAGER values and MOVE principles.

Develop and execute a customer marketing strategy that amplifies customer voices and showcases successes with Grammarly.
Build and maintain a repository of customer stories, quotes, testimonials, and case studies.
Manage customer marketing processes to ensure impactful customer assets.
Collaborate with sales, product, and marketing teams for storytelling integration.
Work with the content team to create compelling stories.
Analyze customer marketing performance and provide optimization recommendations.
Identify opportunities to evolve the storytelling engine with Customer Marketing leadership.

Project ManagementProduct DevelopmentStrategyContent managementCommunication SkillsCollaboration

Posted 2024-10-22

Apply

🔥 Senior Customer Marketing Manager

Posted 2024-10-18

📍 New York

🧭 Full-Time

💸 130000 - 170000 USD per year

🔍 B2B tech software and digital assets

🏢 Company: Fireblocks

5+ years of demand or customer marketing experience in B2B tech software.
Proven track record of developing and executing successful programs that deliver measurable results.
Analytical mindset focusing on data to drive decision-making and ongoing improvement.
Strong project management skills and experience influencing internal teams.
Self-starter with ability to work independently and prioritize tasks.
Excellent communication and interpersonal skills for building strong relationships.

Design and implement a customer advocacy strategy that prioritizes top and diversified customers, transforming them into brand ambassadors.
Work closely with marketing to incorporate customer voices into campaigns, content, and events.
Drive digital and in-person customer education and engagement programs including webinars and community events.
Contribute to the annual customer conference, SPARK, showcasing the company's vision and celebrating customer achievements.
Collaborate with customer operations to enhance communication and experience during customer journeys.
Develop and track metrics for measuring effectiveness of advocacy and engagement efforts.

Project ManagementStrategySparkCollaboration

Posted 2024-10-18

Apply

🔥 Customer Marketing Manager (B2B SaaS)

Posted 2024-10-13

📍 US

🧭 Full-Time

💸 $70,000 - $90,000 per year

🔍 B2B SaaS, AI solutions

🏢 Company: Veritone

Bachelor’s degree in Marketing, Communications, Business or a related field.
At least three years of customer marketing experience in a B2B environment with a proven track record of successful campaigns.
Familiarity with email marketing platforms; Pardot experience preferred but not required.
Experience with peer review sites and online reputation management; G2 experience preferred but not required.
Experience in collaborating with sales and customer success teams.
Understanding customer experience journeys and managing touchpoints to achieve objectives.
Experience facilitating customer conversations and building relationships with decision-makers.
Knowledge of AI, machine learning, and technology is a plus.

Design and execute customer-facing programs to increase engagement and promote products and services to existing customers.
Create, manage, and distribute customer-centric content across various channels for a seamless experience.
Monitor, analyze, and report on the effectiveness of campaigns to make data-driven decisions.
Gather and analyze customer feedback through surveys and focus groups.
Work closely with sales, product development, and customer service teams to align marketing efforts.
Own and curate quarterly customer newsletters with engaging content.
Develop and promote customer case studies by conducting interviews and gathering data.
Maintain and enhance presence on peer review sites, encouraging satisfied customers to leave reviews.

Project ManagementContent managementAnalytical Skills

Posted 2024-10-13

Apply

🔥 Customer Marketing Manager

Posted 2024-10-11

📍 US

🧭 Full-Time

💸 81200 - 119400 USD per year

🔍 Mental health benefits platform

🏢 Company: Modern Health

5+ years in marketing with at least 2 years in a user engagement marketing role.
Experience developing user engagement materials like flyers, emails, and videos.
Excellent writing skills for end user communications.
Strong attention to detail and project management skills.
Experience in building marketing campaigns to drive customer behaviors.
Ability to analyze data and engagement metrics for campaign insights.

You will be one of the go-to marketing managers for our Client Success team.
Develop user engagement resources including flyers, emails, and videos for employer clients.
Collaborate with mental health providers to create accessible resources on relevant topics.
Partner with Product teams to incorporate product updates in marketing materials.
Maintain user engagement resources on the client portal to support employer clients.
Develop customer stories and manage reference programs.

Project ManagementAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopData AnalysisFigmaProject CoordinationJiraData analysisCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Posted 2024-10-11

Apply

🔥 Customer Marketing Manager

Posted 2024-10-07

📍 United States

🧭 Full-Time

💸 $89,500 - $126,700 per year

🔍 Cybersecurity

5+ years of Customer Marketing experience with a proven track record of supporting and executing customer marketing campaigns and advocacy initiatives.
A strong aptitude for collaborating cross-functionally with Sales, Customer Success, Professional Services and Marketing to ensure aligned goals and messaging.
Strong writing and communication skills to deliver engaging customer communications and create meaningful success stories.
Experience in cybersecurity and a solid understanding of B2B marketing.
A revenue-driven mindset.
Bachelor’s degree in marketing or equivalent business discipline.

Support Customer Adoption & Retention: Work closely with account teams consisting of Sales, Customer Success and Professional Services to maximize adoption rates inside our customer base by supporting successful implementation and usage of our platform.
Drive Revenue Growth with Expansion Campaigns: Assist in the development and execution of cross-sell and up-sell campaigns to thousands of existing global customers.
Become Our Customer Advocacy Champion: Develop and maintain strong relationships with key technical champions in our customer base to nurture a real love of our brand.

LeadershipCybersecurityIoTProduct ManagementGoogle AnalyticsCross-functional Team LeadershipGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-07

Apply

Customer Marketing Manager

Requirements:

Responsibilities:

Related Jobs

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities