Customer Marketing Manager (B2B SaaS)

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Requirements:

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• At least three years of customer marketing experience in a B2B environment with a proven track record of successful campaigns.
• Familiarity with email marketing platforms; Pardot experience preferred but not required.
• Experience with peer review sites and online reputation management; G2 experience preferred but not required.
• Experience in collaborating with sales and customer success teams.
• Understanding customer experience journeys and managing touchpoints to achieve objectives.
• Experience facilitating customer conversations and building relationships with decision-makers.
• Knowledge of AI, machine learning, and technology is a plus.

Responsibilities:

• Design and execute customer-facing programs to increase engagement and promote products and services to existing customers.
• Create, manage, and distribute customer-centric content across various channels for a seamless experience.
• Monitor, analyze, and report on the effectiveness of campaigns to make data-driven decisions.
• Gather and analyze customer feedback through surveys and focus groups.
• Work closely with sales, product development, and customer service teams to align marketing efforts.
• Own and curate quarterly customer newsletters with engaging content.
• Develop and promote customer case studies by conducting interviews and gathering data.
• Maintain and enhance presence on peer review sites, encouraging satisfied customers to leave reviews.