Sr. Customer Marketing Manager - Remote

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Requirements:

• Minimum of 5 years of experience in product marketing at a B2B SaaS company.
• Strong understanding and experience using Pendo (or similar).
• Experience working with software product organizations in a tech environment.
• Proven experience launching new products with a fully integrated go-to-market plan.
• Excellent written and verbal communication skills.
• Ability to lead and communicate cross-functionally with other departments.
• Strong organizational skills to execute multiple projects simultaneously.

Responsibilities:

• Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
• Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps.
• Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience.
• Craft compelling product messaging and positioning that resonates with target audiences.
• Create training materials and resources for CS and channel partners to ensure product mastery.
• Manage and optimize product launch campaigns to generate leads and drive product awareness.
• Collaborate with the content marketing team to develop engaging content.