Director of Marketing

Posted 2024-11-07

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💎 Seniority level: Director, 7+ years

📍 Location: United States

🔍 Industry: SaaS

🏢 Company: Chipply

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Problem Solving

Requirements:

7+ years of proven Marketing experience, including 3+ years of marketing leadership.
BS/BA in Marketing or a related field; MBA a plus.
Strong knowledge of digital marketing strategies and tools (e.g., HubSpot).
Experience with marketing analytics tools (e.g., Google Analytics).
Ability to travel to Chipply office to understand company culture.
Excellent communication and collaboration skills.
Creative and strategic thinker with problem-solving skills.

Responsibilities:

Develop and execute a comprehensive marketing strategy encompassing traditional/offline and digital channels, including social and email.
Collaborate closely with stakeholders to align marketing efforts with business objectives and deliver measurable results.
Maintain and enhance the company’s brand strategy, voice, and image through consistent messaging, creative campaigns, and compelling content.
Manage and optimize digital marketing channels to drive customer engagement and lead generation.
Create case studies and marketing materials for customer engagement efforts.
Stay updated on industry trends and competitor activity to identify growth opportunities.
Oversee internal and external communications.
Monitor marketing KPIs and adjust strategies as needed.
Act as a brand ambassador ensuring consistency in messaging and visual identity.
Lead, mentor, and inspire the marketing team, developing staff training programs and participating in employee engagement discussions.

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