Würk

The customers we serve embody a true entrepreneurial spirit, pioneering a revolutionary industry and paving the way for a better world through the power of cannabis.Wurk is the leading payroll and HR partner for cannabis, serving some of the largest cannabis employers in the world, however, we are still tiny compared to what the opportunity is in our near future. That means you have an unprecedented opportunity to pioneer economic access, empower life-changing alternative care, and help shape a fair and open industry for millions of people.

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📍 United States

🧭 Full-Time

💸 100000 - 140000 USD per year

🔍 Cannabis industry

  • Bachelor’s degree in business, marketing, or related field.
  • Minimum of 5 years of full-time demand generation and product marketing experience.
  • HR and/or Payroll industry experience is a plus.
  • Excellent analytical skills to translate data into strategies.
  • Hands-on experience with lead forecasting and analysis.
  • Proven experience with paid media and content syndication.
  • Experience developing messaging across digital channels.
  • Experience managing third-party vendors.
  • Experience partnering with sales and product teams.
  • Proficient in Hubspot and Salesforce.

  • Lead go-to-market strategies for new product launches.
  • Plan and execute demand generation programs including webinars and email campaigns.
  • Develop multi-channel campaigns to drive MQLs and monitor conversion rates.
  • Drive brand awareness across digital platforms.
  • Manage content calendar and target account strategy.
  • Conduct competitive analysis and manage agency partners.
  • Track and report on campaign success and establish marketing best practices.

SalesforceStrategyAnalytical SkillsSEOTime ManagementMultitasking

Posted 2024-11-21
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