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Director of Marketing - Remote

Posted 2024-10-04

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💎 Seniority level: Director, 5+ years

🔍 Industry: Higher education, edtech

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of hands-on marketing experience in a B2B start up role, ideally within SaaS or high growth edtech companies.
  • Proven experience in building and scaling a start up marketing team.
  • Excellent understanding of B2B marketing, including demand generation and account-based strategies.
  • Experience with marketing automation tools and CRM systems (Salesforce).
  • Strong leadership and mentoring skills.
  • Data-driven decision-maker with a strong analytical mindset.
  • Experience in agile marketing environments, focused on continuous improvement.
  • Proven track record in driving marketing campaigns that deliver measurable results.
  • Excellent communication and project management skills.
Responsibilities:
  • Oversee and steward the Woolf University brand and voice.
  • Lead and mentor a small but growing marketing team.
  • Navigate Woolf's B2B and B2C audience.
  • Create and execute a data-driven B2B marketing strategy.
  • Develop integrated marketing campaigns across multiple channels.
  • Collaboratively support participation in high-visibility events.
  • Optimize all campaigns to enhance audience engagement and conversion.
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Posted 2024-10-16
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🔥 Director of Marketing - Remote
Posted 2024-10-04

📍 United States

🔍 EdTech, SaaS

🏢 Company: Woolf

  • 5+ years of hands-on marketing experience in a B2B startup role, ideally within SaaS or high growth edtech companies.
  • Proven experience in building and scaling a startup marketing team.
  • Excellent understanding of B2B marketing, including demand generation and account-based strategies.
  • Experience with marketing automation tools and CRM systems (Salesforce).
  • Strong leadership and mentoring skills.
  • Data-driven decision-maker with a strong analytical mindset.
  • Experience in agile marketing environments, focused on continuous improvement.
  • Proven track record in driving marketing campaigns that deliver measurable results.
  • Excellent communication and project management skills.
  • Highly motivated, with the ability to work in a fast-paced, remote environment.

  • Oversee and steward the Woolf University brand and voice.
  • Lead and mentor a small marketing team, fostering creativity and excellence.
  • Build the university's profile as an innovative, high-quality institution.
  • Create and execute a data-driven B2B marketing strategy focused on demand generation.
  • Develop integrated marketing campaigns across multiple channels like SEM, social media, and email.
  • Work closely with the sales team to create effective sales enablement materials and collaborate on ABM strategies.
  • Support Woolf’s participation in high-visibility events that contribute to brand influence.
  • Oversee A/B testing, user segmentation, and optimization of campaigns.

LeadershipProject ManagementAgileData AnalysisSalesforceStrategyData analysisCollaboration

Posted 2024-10-04
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