Director of Marketing, Fusepoint

View full description

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 8 years of experience in B2B marketing with a proven track record in content and performance marketing.
• Strong understanding of digital marketing tools and platforms, including CRM systems, SEO/SEM tools, and content management systems.
• Exceptional leadership skills with the ability to manage and inspire a team.
• Excellent communication, organizational, and analytical skills.
• Ability to thrive in a fast-paced, evolving environment.

Responsibilities:

• Develop and implement a comprehensive internal marketing strategy that aligns with Fusepoint’s business objectives.
• Lead and optimize Fusepoint’s content marketing efforts to ensure engagement, lead generation, and conversion optimization.
• Oversee and execute performance marketing initiatives, including SEO, SEM, and data-driven analytics.
• Collaborate with cross-functional teams for consistent messaging across platforms.
• Monitor and analyze market trends and competitor activities.
• Manage budgets and resources to ensure optimal ROI.
• Report on key performance metrics to senior management.
• Foster a culture of innovation and alignment with Power Digital's goals.