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PBLWorks, Senior Director of Marketing

Posted 2024-08-30

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๐Ÿ’Ž Seniority level: Senior, 10+ years in marketing, 5+ years in communications, 5+ years managing others

๐Ÿ“ Location: United States

๐Ÿ’ธ Salary: 175000 - 200000 USD per year

๐Ÿ” Industry: Education / Nonprofit

๐Ÿ—ฃ๏ธ Languages: English

โณ Experience: 10+ years in marketing, 5+ years in communications, 5+ years managing others

๐Ÿช„ Skills: LeadershipProject ManagementBusiness DevelopmentDrupalSalesforceGoogle AnalyticsProduct DevelopmentStrategyBusiness developmentContent creationGoCommunication SkillsCollaborationC (Programming language)

Requirements:
  • 10+ years of hands-on experience in marketing including go-to-market strategies, branding, and digital marketing.
  • 5+ years of experience in organizational communications and team management.
  • Experience in scaling products and expertise in performance marketing are highly desirable.
Responsibilities:
  • Design and implement a comprehensive marketing strategy aligned with product goals, collaborating with executive and product development teams.
  • Oversee all external communications efforts and ensure consistency in messaging across collateral.
  • Lead initiatives to enhance brand identity and market presence while increasing customer engagement and revenue.
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๐Ÿ’ธ $175,000 - $200,000 per year

๐Ÿ” Education, specifically K-12 and Project Based Learning

๐Ÿข Company: Edgility Consulting

  • 10+ years of hands-on experience in all aspects of marketing, including go-to-market strategies, publicity, communications, events, website, branding, video and print collateral, and digital marketing.
  • 5+ years of planning and driving org-wide communications, including content creation, media relations, internal communications, crisis communications, and performance tracking.
  • 5+ years of experience managing others, providing coaching and leadership that inspires and creates a highly effective team.
  • Experience scaling B2B and B2C products and driving growth in K-12 and/or digital products is highly desirable.
  • Expertise in performance marketing to drive organizational growth.
  • A savvy understanding of digital platforms and tools including Pardot, Salesforce, Drupal, SproutSocial, MailChimp, and knowledge of website optimization and SEO.

  • Collaborating closely with the executive team, along with the business development and product development teams, develop and implement a vision, strategy, and operational plan for the Marketing and Communications team that supports the organizationโ€™s overall goals and objectives.
  • Oversee all external communications efforts and lead the development of compelling external-facing collateral and assets, ensuring consistency across all materials.
  • Work with the leadership team to develop, implement, and monitor all communication and marketing initiatives to enhance the engagement cycle and customer journey to drive sales.
  • Provide leadership in supporting and delivering organizational communication that builds cohesiveness, fosters collaboration and support staff in navigating organizational growth.
  • Engage in ongoing individual and collective learning to advance racial equity through Project Based Learning for all students.

LeadershipProject ManagementBusiness DevelopmentDrupalSalesforceGoogle AnalyticsProduct DevelopmentStrategyBusiness developmentContent creationGoCommunication SkillsCollaborationMultitasking

Posted 2024-09-20
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