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Senior Product Marketing Manager

Posted 10 days agoViewed

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💎 Seniority level: Senior, 10+ years

📍 Location: United States

🔍 Industry: Financial Technology

🏢 Company: ClassWallet👥 51-200💰 $95,000,000 Private over 1 year agoCryptocurrencyBlockchainFinancial ServicesFinTech

🗣️ Languages: English

⏳ Experience: 10+ years

Requirements:
  • 10+ years experience in product marketing management, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.
  • Bachelor’s or master’s degree in marketing, communications or a related field.
  • Significant experience in leading product marketing teams focused on collaboration and outcomes.
  • At least 5 years working in HubSpot or related marketing systems.
  • Expertise in managing the creative development process across a variety of communication vehicles, including design, video, events, and PR.
Responsibilities:
  • Develop and execute comprehensive product marketing strategies to achieve market penetration and the company’s revenue goals.
  • Collaborate cross-functionally with product management, leadership, sales, and marketing teams to ensure alignment on product positioning, messaging, launches, and go-to-market strategies.
  • Lead the development of marketing materials including product presentations, website content, case studies, and other content including digital, social media, and thought leadership to reach ClassWallet’s target audiences.
  • Develop and execute a plan to conduct thorough market research to identify customer needs and pain points, market trends, and competitor analysis.
  • Work with customer support teams to gather customer and user feedback through surveys and usage data to inform product development and marketing strategies.
  • Collaborate with marketing managers to track key marketing metrics to ensure product launch success and campaign effectiveness.
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