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Demand Generation Manager

Posted 18 days agoViewed

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💎 Seniority level: Manager, 5+ years in B2B Marketing, with 3+ years in Lead Generation, Field Marketing, Demand Generation, or similar roles

📍 Location: United States

💸 Salary: 80000.0 - 120000.0 USD per year

🔍 Industry: B2B technology

🏢 Company: TechnologyAdvice👥 251-500E-CommerceLead GenerationSaaSB2BMulti-level Marketing

⏳ Experience: 5+ years in B2B Marketing, with 3+ years in Lead Generation, Field Marketing, Demand Generation, or similar roles

🪄 Skills: Data AnalysisSalesforceLead GenerationDigital MarketingBudget management

Requirements:
  • 5+ years of experience in B2B Marketing, with 3+ years in Lead Generation, Field Marketing, Demand Generation, or similar roles.
  • Genuine passion for understanding buyers and developing creative campaigns.
  • Detail-oriented and organized with the ability to manage multiple projects.
  • Hands-on experience with lead acquisition and campaign management.
  • Familiarity with marketing automation and lead generation technologies, such as HubSpot and Salesforce.
  • Self-starter who is comfortable working independently.
Responsibilities:
  • Make an impact on a small marketing team and own a mix of strategy and execution.
  • Plan and execute integrated marketing programs to identify, educate, and qualify new leads.
  • Manage various lead acquisition and demand generation programs including events and ABM campaigns.
  • Create segment-specific marketing strategies.
  • Partner closely with Sales and Marketing teams for effective ABM programs.
  • Manage a budget of $500k+ and track marketing-sourced leads.
  • Participate in thought leadership programs.
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