Sr. Demand Generation Manager, Technology

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Requirements:

• 7+ years of working experience, with 5+ years hands-on experience in Demand Generation at a high-growth B2B company.
• Extensive marketing channel expertise including paid ads, direct mail, webinars, and field events.
• Proficient in data analysis and familiar with attribution, campaign performance, and forecasting.
• Working knowledge of MarTech stack: SFDC, Marketo, Bizible/Marketo Measure.

Responsibilities:

• Develop and execute a comprehensive demand generation strategy that aligns with company goals.
• Collaborate with sales teams to understand their objectives and feedback.
• Plan and implement omni-channel marketing campaigns and track performance.
• Build lead generation programs and oversee lead lifecycle management.