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Content Marketing Specialist

Posted 2024-11-21

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💎 Seniority level: Middle, At least 3 years

📍 Location: United Kingdom

🔍 Industry: Technology, specifically SaaS or IoT

🏢 Company: SORACOM

🗣️ Languages: English

⏳ Experience: At least 3 years

Requirements:
  • Excellent copywriting skills with experience in creating high-quality blogs, ebooks, case studies, and ad copy.
  • Experience in producing content tailored for tech-driven audiences.
  • Minimum of 3 years of marketing experience in tech B2B, ideally SaaS or IoT.
  • Proficiency in email marketing communication with audience segments.
  • Experience achieving page 1 rankings for competitive keywords.
  • Ability to create customer testimonials and short-form videos for social engagement.
  • Excellent written and verbal communication skills in English.
  • Capabilities in Adobe design suite, HTML, and CSS.
  • Ability to collaborate across teams and contribute ideas.
Responsibilities:
  • Produce a wide variety of content types that drive awareness and generate demand for Soracom’s IoT Connectivity Platform and device portfolio.
  • Develop and own the content plan while executing it in line with broader marketing strategy.
  • Manage Soracom’s SEO pipeline in Europe for content ranking.
  • Take ownership of email marketing strategy in Europe to directly communicate with prospects.
  • Support events strategy with custom content production.
  • Produce enablement material for the Sales team.
  • Build and maintain custom landing pages on the Soracom website.
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