B2B Content Marketing Specialist - Salesforce Ecosystem

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Requirements:

• 3+ years experience in content marketing, preferably in the Salesforce Ecosystem.
• Experience in B2B technology content development.
• Proven track record in nurturing leads through mid-funnel activities.
• Degree in Marketing is a plus but not essential.
• Experience with video content and digital engagement campaigns.
• Prior experience managing social media campaigns.
• Strong listening, empathy, and organizational skills with attention to detail.
• Experience with Salesforce Marketing solutions and Hubspot.
• Strong project management and communication abilities.
• Ability to be a self-starter and manage multiple projects.

Responsibilities:

• Plan, create, and execute multi-channel programs including customer stories and use cases.
• Collaborate on prospect campaign creation for lead nurturing and conversion.
• Support strategic activities of partner program including content creation and campaign execution.
• Plan and execute client-centric enablement tactics such as webinars and collateral.
• Monitor and manage Mogli's social media presence for brand alignment.
• Support execution of marketing-led events and manage lead capture.
• Lead internal marketing communications and manage asset catalog.
• Report on mid-funnel data to inform campaign strategies.