SEO and Content Marketing Specialist

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Requirements:

• 2-3 years of experience in SEO, preferably in a fast-paced environment.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Excellent knowledge of keyword research, on-page optimization, and link-building techniques.
• Strong analytical skills and ability to interpret data for data-driven decisions.
• Excellent communication and collaboration skills.

Responsibilities:

• Conduct comprehensive SEO audits to identify issues and opportunities for improvement.
• Perform in-depth keyword research to identify high-value keywords aligning with business goals.
• Plan, create, and manage effective SEO campaigns based on overall objectives.
• Optimize website content, meta tags, images, and other elements for search engine visibility.
• Assist in developing a content marketing strategy to drive organic traffic and engage the audience.
• Collaborate with the content team to develop SEO-friendly content and ensure alignment with strategies.
• Develop and execute a link-building strategy to secure high-quality backlinks.
• Track, analyze, and report on SEO performance metrics using various tools.