Content Marketing Specialist

Posted 2024-10-21

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📍 Location: North America

🔍 Industry: Incident Management, Software as a Service (SaaS)

🏢 Company: Rootly

🗣️ Languages: English

🪄 Skills: Content creationContent managementCommunication SkillsAnalytical SkillsCollaborationSEO

Requirements:

Proven expertise in content marketing with a focus on B2B SaaS.
Extensive proficiency in SEO strategies.
Track record of developing content strategies for technical products, with experience in DevOps/SRE preferred.
Startup experience highly preferred.
Advanced skills in social media management.
Strong writing/editorial skills, familiarity with Chicago Manual of Style is a plus.
Prior events experience is a bonus.
Some light design experience or abilities (e.g., simple graphics with Canva) would be an asset.

Responsibilities:

Develop and execute a comprehensive content strategy that aligns with marketing and business objectives.
Create a high volume of compelling, high-quality content, including blog posts, whitepapers, and case studies.
Optimize content for search engines using SEO best practices.
Stay informed about SEO trends and industry changes.
Collaborate with product and development teams to communicate technical aspects effectively.
Tailor content for technical audiences in the DevOps/SRE space.
Leverage social media to engage with audiences and amplify content.
Contribute to event planning and execution.

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