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Content Marketing Specialist

Posted 3 months agoViewed

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๐Ÿ“ Location: North America

๐Ÿ” Industry: Incident Management, Software as a Service (SaaS)

๐Ÿข Company: Rootly๐Ÿ‘ฅ 11-50๐Ÿ’ฐ $12,000,000 Series A over 1 year agoDeveloper ToolsDeveloper PlatformProductivity ToolsSaaSInformation TechnologySoftware

๐Ÿ—ฃ๏ธ Languages: English

๐Ÿช„ Skills: Content creationContent managementCommunication SkillsAnalytical SkillsCollaborationSEO

Requirements:
  • Proven expertise in content marketing with a focus on B2B SaaS.
  • Extensive proficiency in SEO strategies.
  • Track record of developing content strategies for technical products, with experience in DevOps/SRE preferred.
  • Startup experience highly preferred.
  • Advanced skills in social media management.
  • Strong writing/editorial skills, familiarity with Chicago Manual of Style is a plus.
  • Prior events experience is a bonus.
  • Some light design experience or abilities (e.g., simple graphics with Canva) would be an asset.
Responsibilities:
  • Develop and execute a comprehensive content strategy that aligns with marketing and business objectives.
  • Create a high volume of compelling, high-quality content, including blog posts, whitepapers, and case studies.
  • Optimize content for search engines using SEO best practices.
  • Stay informed about SEO trends and industry changes.
  • Collaborate with product and development teams to communicate technical aspects effectively.
  • Tailor content for technical audiences in the DevOps/SRE space.
  • Leverage social media to engage with audiences and amplify content.
  • Contribute to event planning and execution.
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