Demand Generation Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

💸 Salary: 85000 - 95000 USD per year

🔍 Industry: Leadership Development and Marketing Services

🏢 Company: FranklinCovey

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem Solving

Requirements:

Bachelor's degree in marketing, business, or a related field.
5+ years of experience in B2B marketing.
Experience with content marketing, social media marketing, and demand generation.
Familiarity with 6 Sense, Marketo, Drift, and Google Analytics.
Understanding of marketing technology including CRM, marketing automation, revenue intelligence platforms, and analytics tools.
Proven track record in campaign development and execution.
Strong analytical mindset with data interpretation skills.
Excellent written and verbal communication abilities.
Problem-solving skills and ability to work in a collaborative, fast-paced environment.

Responsibilities:

Conceptualize, plan, and execute integrated marketing campaigns across channels to drive lead generation and customer engagement.
Implement strategies to attract, qualify, and nurture leads throughout the sales funnel.
Oversee the entire campaign lifecycle from planning and execution to measurement and optimization.
Analyze campaign performance metrics and user engagement to assess effectiveness.
Stay updated on industry trends and best practices.
Collaborate with sales and other departments to align marketing initiatives.
Lead the implementation of chatbot enhancements.

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Demand Generation Manager

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