Demand Generation Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 4+ years

📍 Location: United States

💸 Salary: 97000 - 115000 USD per year

🔍 Industry: B2B SaaS

🏢 Company: Smartling

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingMicrosoft OfficeAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingMicrosoft Office Suite

Requirements:

4+ years of experience in Demand Generation Marketing roles within B2B SaaS.
Proven experience in marketing focusing on ABM, email marketing, project management, and paid advertising.
Proficiency in CRM & marketing automation platforms such as Hubspot and Salesforce.
Demonstrated experience in executing ABM strategies and campaigns across multiple channels.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data for decision-making and optimization.

Responsibilities:

Drive engagement and build pipeline within Smartling’s target accounts by executing marketing initiatives with an emphasis on integrated ABM.
Utilize data-driven insights to create target account segments and develop tailored messaging, content, and landing page strategies.
Measure and report on the success of ABM & Demand Gen initiatives using key KPIs.
Activate marketing automation and CRM tools to track campaign performance and analyze data.
Collaborate with cross-functional teams to align ABM strategies with business objectives.
Develop and implement email marketing campaigns to nurture leads and drive conversions.

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Demand Generation Manager

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