Senior Demand Generation Manager

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Requirements:

• 5+ years of experience in a demand generation, growth or digital marketing role.
• Demonstrated experience implementing and managing paid advertising campaigns.
• Proficiency with marketing tools such as HubSpot, Google Analytics, 6sense, Webflow.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management, communication and collaboration skills (copywriting a plus).

Responsibilities:

• Own all aspects of the paid advertising strategy by creating, launching and analyzing paid advertising campaigns to create and capture demand.
• Identify, test and implement strategies to optimize and convert website traffic.
• Manage all existing third-party sponsorships while seeking new ways to create demand through cybersecurity publications and communities.
• Test new marketing strategies and ideas to create and capture demand through advertising, direct mail, outbound and more.
• Use data and analytics to measure, improve and share demand generation program results with stakeholders on a regular basis.
• Work closely with the Brand & Creative Manager to seek and provide copywriting and design feedback.