Demand Generation Manager

Posted 2024-10-20

View full description

💎 Seniority level: Manager, 3-5+ years

📍 Location: United States

🔍 Industry: AI and Data Strategy for SaaS

🏢 Company: Shelf

⏳ Experience: 3-5+ years

🪄 Skills: Project ManagementSalesforceSnowflakeStrategyAnalytical Skills

Requirements:

3-5+ years of sales or related market/business experience.
Expertise with lead generation tactics, including SEO, email marketing, content marketing, PPC, webinars, and social media.
Strong analytical skills with a data-driven, results-oriented approach.
Strong project management and organizational skills.
Familiarity with the B2B sales process.

Responsibilities:

Develop the overall lead generation strategy.
Run organic and paid campaigns designed to drive awareness and demand.
Collaborate with the team on content reuse and distribution.
Help set up initial reporting structure for funnel KPIs.
Run virtual and in-person events.
Monitor lead flow and conversion rates against targets.
Measure lead & customer acquisition cost for marketing channels.
Analyze industry trends and competitors’ marketing tactics.
Create automated programs to nurture web traffic to sales-ready leads.
Measure campaign performance using analytics and sales feedback.
Maintain alignment with the sales team through communications.

Apply

Related Jobs

Apply

🔥 Demand Generation Manager

Posted 2024-11-07

📍 United States

🧭 Full-Time

💸 85000 - 95000 USD per year

🔍 Leadership Development and Marketing Services

🏢 Company: FranklinCovey

Bachelor's degree in marketing, business, or a related field.
5+ years of experience in B2B marketing.
Experience with content marketing, social media marketing, and demand generation.
Familiarity with 6 Sense, Marketo, Drift, and Google Analytics.
Understanding of marketing technology including CRM, marketing automation, revenue intelligence platforms, and analytics tools.
Proven track record in campaign development and execution.
Strong analytical mindset with data interpretation skills.
Excellent written and verbal communication abilities.
Problem-solving skills and ability to work in a collaborative, fast-paced environment.

Conceptualize, plan, and execute integrated marketing campaigns across channels to drive lead generation and customer engagement.
Implement strategies to attract, qualify, and nurture leads throughout the sales funnel.
Oversee the entire campaign lifecycle from planning and execution to measurement and optimization.
Analyze campaign performance metrics and user engagement to assess effectiveness.
Stay updated on industry trends and best practices.
Collaborate with sales and other departments to align marketing initiatives.
Lead the implementation of chatbot enhancements.

LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem Solving

Posted 2024-11-07

Apply

🔥 Demand Generation Manager

Posted 2024-11-07

📍 United States

🧭 Full-Time

💸 97000 - 115000 USD per year

🔍 B2B SaaS

🏢 Company: Smartling

4+ years of experience in Demand Generation Marketing roles within B2B SaaS.
Proven experience in marketing focusing on ABM, email marketing, project management, and paid advertising.
Proficiency in CRM & marketing automation platforms such as Hubspot and Salesforce.
Demonstrated experience in executing ABM strategies and campaigns across multiple channels.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data for decision-making and optimization.

Drive engagement and build pipeline within Smartling’s target accounts by executing marketing initiatives with an emphasis on integrated ABM.
Utilize data-driven insights to create target account segments and develop tailored messaging, content, and landing page strategies.
Measure and report on the success of ABM & Demand Gen initiatives using key KPIs.
Activate marketing automation and CRM tools to track campaign performance and analyze data.
Collaborate with cross-functional teams to align ABM strategies with business objectives.
Develop and implement email marketing campaigns to nurture leads and drive conversions.

Project ManagementData AnalysisSalesforceGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingMicrosoft OfficeAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingMicrosoft Office Suite

Posted 2024-11-07

Apply

🔥 Senior Demand Generation Manager

Posted 2024-11-07

📍 United States

🧭 Full-Time

💸 130000 - 160000 USD per year

🔍 Healthcare technology

4+ years of demand generation marketing experience, ideally in healthcare services.
Experience in managing ad platforms and audience building.
Familiarity with CRM systems, lead management, and ABM tools.
Strong quantitative skills to analyze marketing data for informed decision-making.

Own the strategy and execution of lead and demand generation marketing programs.
Utilize tactics such as paid media, email nurture, events, webinars, and content marketing.
Utilize Hubspot automation for lead tracking, nurturing, and campaign performance measurement.
Lead reporting and analysis on marketing programs ensuring alignment with goals.

Business DevelopmentData AnalysisGoogle AnalyticsStrategyBusiness developmentData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-11-07

Apply

🔥 Sr. Demand Generation Manager, Technology

Posted 2024-10-21

📍 San Francisco, CA, New York City, NY, NOT STATED

🧭 Full-Time

💸 106000 - 215000 USD per year

🔍 Financial Technology

🏢 Company: Pilot.com

7+ years of working experience, with 5+ years hands-on experience in Demand Generation at a high-growth B2B company.
Extensive marketing channel expertise including paid ads, direct mail, webinars, and field events.
Proficient in data analysis and familiar with attribution, campaign performance, and forecasting.
Working knowledge of MarTech stack: SFDC, Marketo, Bizible/Marketo Measure.

Develop and execute a comprehensive demand generation strategy that aligns with company goals.
Collaborate with sales teams to understand their objectives and feedback.
Plan and implement omni-channel marketing campaigns and track performance.
Build lead generation programs and oversee lead lifecycle management.

Data AnalysisStrategyData analysisCollaboration

Posted 2024-10-21

Apply

🔥 Director of Demand Generation Manager

Posted 2024-10-21

📍 United States

🧭 Full-Time

💸 160000 - 180000 USD per year

🔍 AI solutions for banks and credit unions

🏢 Company: Interface AI

Bachelor’s degree in Marketing, Business, or related field.
7+ years of experience in demand generation, preferably in a high-growth B2B SaaS environment.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Strong analytical skills with the ability to analyze data and provide actionable insights.
Excellent project management skills and attention to detail.
Ability to grow and lead a team in a fast-paced, dynamic environment.

Develop and execute comprehensive demand generation campaigns across multiple channels (email, social media, PPC, SEO, content syndication, etc.)
Work closely with sales to ensure lead quality and alignment on campaign strategies and goals.
Optimize lead nurturing processes through marketing automation and CRM integration.
Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
Collaborate with content, product, and field marketing teams to create compelling campaigns and assets.
Manage budget allocation and track ROI for demand generation activities.

LeadershipProject ManagementData AnalysisProduct ManagementSalesforceGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Posted 2024-10-21

Apply

🔥 Demand Generation Manager

Posted 2024-10-15

📍 United States, UK, Germany, Utah

🔍 SaaS, B2B, Tech

🏢 Company: Vasion

Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in marketing.
2+ years of experience in demand generation or running demand campaigns and leading projects.
Solid SaaS, B2B, Tech, or similar industry experience.
Basic knowledge and experience with paid media and at least two of the following channels: email, content marketing, webinars, events, direct mail, account-based marketing, or paid social.
Strong understanding of demand generation best practices, including lead nurturing and scoring.
Proficient in analyzing campaign performance using marketing analytics tools.
Excellent written and verbal communication skills.
Highly organized with strong project management and prioritization skills.
Ability to work independently and in a team environment.
Positive attitude and willingness to adapt in a fast-paced, evolving industry.

Develop and execute demand generation campaigns across various channels, including email, social media, content marketing, webinars, and events.
Collaborate with cross-functional teams to create compelling marketing materials, such as landing pages, emails, and ad copies, that resonate with target audiences and drive conversion.
Optimize campaigns through A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness and ROI.
Track and report on campaign performance and key metrics to stakeholders, providing recommendations for improvement.
Drive revenue through marketing activities that have the ability to accurately track and report on those activities.
Work with inbound specialists to refine our lead scoring model, assess lead quality, and ensure a smooth transition of MQLs to sales.
Partner with corporate marketing to explore innovative ways to engage our audience and work through campaign ideas.
Provide weekly Pipeline and Revenue attainment reports to the marketing and sales teams.

LeadershipProject ManagementData AnalysisGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Posted 2024-10-15

Apply

🔥 Senior Demand Generation Manager

Posted 2024-09-23

📍 United States

💸 $140,000 - $180,000 per year

🔍 Cybersecurity

5+ years of experience in a demand generation, growth or digital marketing role.
Demonstrated experience implementing and managing paid advertising campaigns.
Proficiency with marketing tools such as HubSpot, Google Analytics, 6sense, Webflow.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management, communication and collaboration skills (copywriting a plus).

Own all aspects of the paid advertising strategy by creating, launching and analyzing paid advertising campaigns to create and capture demand.
Identify, test and implement strategies to optimize and convert website traffic.
Manage all existing third-party sponsorships while seeking new ways to create demand through cybersecurity publications and communities.
Test new marketing strategies and ideas to create and capture demand through advertising, direct mail, outbound and more.
Use data and analytics to measure, improve and share demand generation program results with stakeholders on a regular basis.
Work closely with the Brand & Creative Manager to seek and provide copywriting and design feedback.

Project ManagementGoogle AnalyticsStrategyAnalytical SkillsCollaboration

Posted 2024-09-23

Apply

🔥 Demand Generation Manager

Posted 2024-08-31

📍 NY, CA, WA, MA

🧭 Full-Time

💸 127500 - 172500 USD per year

🔍 Residential mortgage market

Proven experience in demand generation, lead generation, or digital marketing roles.
Strong understanding of marketing automation tools and platforms, preferably Hubspot.
Proficiency in utilizing data and analytics to measure marketing performance.
Experience managing websites, including SEO optimization and basic development tasks.
Familiarity with marketing operations, including database management and SFDC campaigns.
Ability to execute and optimize paid advertising campaigns across multiple platforms.
Knowledge of social media platforms and experience managing social channels.
Excellent analytical and problem-solving skills.
Strong written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with vendor management and contract negotiations is a plus.
Bachelor's degree in marketing, business, or a related field.

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue.
Utilize data and analytics to measure effectiveness of demand generation initiatives and identify areas for improvement.
Manage and maintain the company website, ensuring effective SEO optimization and development.
Execute and optimize paid advertising campaigns across platforms such as LinkedIn, display, and native ads.
Publish and monitor social media channels to enhance engagement and brand visibility.
Provide weekly reporting on marketing metrics and KPIs to track progress.
Manage vendor relationships and contracts, including ongoing meetings and strategy discussions.

Business DevelopmentData AnalysisProduct ManagementC (Programming language)Google AnalyticsBusiness developmentData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-08-31

Apply

Demand Generation Manager

Requirements:

Responsibilities:

Related Jobs

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities