Demand Generation Manager

Posted 2024-08-31

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💎 Seniority level: Proven experience in demand generation, lead generation, or digital marketing roles

📍 Location: NY, CA, WA, MA

💸 Salary: 127500 - 172500 USD per year

🔍 Industry: Residential mortgage market

🗣️ Languages: English

⏳ Experience: Proven experience in demand generation, lead generation, or digital marketing roles

🪄 Skills: Business DevelopmentData AnalysisProduct ManagementGoogle AnalyticsBusiness developmentData analysisGoCommunication SkillsAnalytical SkillsCollaborationC (Programming language)

Requirements:

Proven experience in demand generation, lead generation, or digital marketing roles.
Strong understanding of marketing automation tools and platforms, preferably Hubspot.
Proficiency in utilizing data and analytics to measure marketing performance.
Experience managing websites, including SEO optimization and basic development tasks.
Familiarity with marketing operations, including database management and SFDC campaigns.
Ability to execute and optimize paid advertising campaigns across multiple platforms.
Knowledge of social media platforms and experience managing social channels.
Excellent analytical and problem-solving skills.
Strong written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with vendor management and contract negotiations is a plus.
Bachelor's degree in marketing, business, or a related field.

Responsibilities:

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue.
Utilize data and analytics to measure effectiveness of demand generation initiatives and identify areas for improvement.
Manage and maintain the company website, ensuring effective SEO optimization and development.
Execute and optimize paid advertising campaigns across platforms such as LinkedIn, display, and native ads.
Publish and monitor social media channels to enhance engagement and brand visibility.
Provide weekly reporting on marketing metrics and KPIs to track progress.
Manage vendor relationships and contracts, including ongoing meetings and strategy discussions.

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Demand Generation Manager

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