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Demand Generation Manager

Posted 5 months agoViewed

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💎 Seniority level: Proven experience in demand generation, lead generation, or digital marketing roles

📍 Location: NY, CA, WA, MA

💸 Salary: 127500 - 172500 USD per year

🔍 Industry: Residential mortgage market

🗣️ Languages: English

⏳ Experience: Proven experience in demand generation, lead generation, or digital marketing roles

🪄 Skills: Business DevelopmentData AnalysisProduct ManagementGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationC (Programming language)

Requirements:
  • Proven experience in demand generation, lead generation, or digital marketing roles.
  • Strong understanding of marketing automation tools and platforms, preferably Hubspot.
  • Proficiency in utilizing data and analytics to measure marketing performance.
  • Experience managing websites, including SEO optimization and basic development tasks.
  • Familiarity with marketing operations, including database management and SFDC campaigns.
  • Ability to execute and optimize paid advertising campaigns across multiple platforms.
  • Knowledge of social media platforms and experience managing social channels.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience with vendor management and contract negotiations is a plus.
  • Bachelor's degree in marketing, business, or a related field.
Responsibilities:
  • Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue.
  • Utilize data and analytics to measure effectiveness of demand generation initiatives and identify areas for improvement.
  • Manage and maintain the company website, ensuring effective SEO optimization and development.
  • Execute and optimize paid advertising campaigns across platforms such as LinkedIn, display, and native ads.
  • Publish and monitor social media channels to enhance engagement and brand visibility.
  • Provide weekly reporting on marketing metrics and KPIs to track progress.
  • Manage vendor relationships and contracts, including ongoing meetings and strategy discussions.
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