Demand Generation Manager

Posted 28 days agoViewed

💎 Seniority level: Manager, 3-5 years

📍 Location: United States, eastern, central, mountain, pacific

🔍 Industry: Software marketplace

🏢 Company: G2👥 501-1000💰 $157,000,000 Series D over 3 years ago🫂 Last layoff over 4 years agoConsumer Reviews Marketplace Business Intelligence B2B Enterprise Software Marketing Automation Software

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: SalesforceGoogle AnalyticsSEODigital MarketingA/B testing

Requirements:

3-5 years of experience in digital marketing, preferably in paid acquisition channels or B2B demand generation.
A data-driven approach to performance tracking, A/B testing, reporting, and campaign optimization.
Strong written and verbal communication skills.
Ability to work US-based hours across different time zones.

Responsibilities:

Own G2's global digital channel activation, execution, performance reporting, analysis, and optimization.
Align with field marketing to develop multi-channel digital strategies targeting marketing qualified opportunities.
Manage SEM campaigns, social advertising, account-based marketing, and collaborate with marketing operations on dashboards.
Optimize conversion rates and create landing pages while exploring audience development and segmentation.

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Demand Generation Manager

Requirements:

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