Digital Demand Generation Manager

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Requirements:

• Bachelor's degree in sales, marketing, business, or related field.
• 3-5 years of experience in B2B enterprise demand generation or general marketing.
• Track record in understanding digital marketing campaigns.
• Experience leading demand generation campaigns.
• Data-driven, analytical mindset.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Experience with virtual, global teams is a plus.

Responsibilities:

• Design, build, and lead marketing campaigns using an ABM approach to achieve pipeline goals.
• Execute demand generation programs across channels including social media, paid social, webinars, events, and email.
• Collaborate with cross-functional teams to develop tailored marketing plans.
• Work closely with sales teams to align marketing activities with business needs.
• Analyze metrics and communicate campaign results.
• Deliver regular reports on campaign performance.
• Leverage marketing platforms for global campaigns.
• Collaborate with content teams to create supporting materials.