Product Marketing Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 3+ years

📍 Location: United States

💸 Salary: 100000 - 130000 USD per year

🔍 Industry: B2B SaaS / healthcare technology

🏢 Company: ShiftCare

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Communication SkillsAnalytical SkillsCollaboration

Requirements:

Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in product marketing, preferably in B2B SaaS or healthcare/technology.
Deep understanding of the US market with the ability to navigate cultural and market nuances.
Proficiency in marketing automation tools and CRM systems (e.g., Hubspot).
Excellent written and verbal communication skills.
Ability to work effectively in cross-functional and distributed teams.
Strong analytical skills and creative thinking.

Responsibilities:

Understand customer pain points and differentiate products through positioning and messaging.
Conduct market research specific to the B2B SaaS industry and US home care sector.
Adapt Australian marketing strategies to the North American context.
Collaborate with leadership and sales teams on product launches and go-to-market strategies.
Create compelling content that articulates product value.
Produce sales enablement materials and foster partnerships in North America.
Conduct competitor analysis and report on campaign effectiveness for growth recommendations.

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Product Marketing Manager

Requirements:

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