Marketing Manager

Posted 2024-10-23

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💎 Seniority level: Manager, At least 10 years

📍 Location: Costa Rica, Mexico, El Salvador

🔍 Industry: IT Services

🏢 Company: In All Media Inc

🗣️ Languages: Spanish, English

⏳ Experience: At least 10 years

🪄 Skills: LeadershipSalesforceGoogle AnalyticsStrategyCollaborationSEONegotiation

Requirements:

Bachelor’s degree in Marketing, Business Administration, Communication, or related field.
Postgraduate studies or specializations in digital marketing or business management preferred.
At least 10 years of B2B marketing experience in IT companies or services.
Experience in international marketing, especially in the US and Europe.
Deep understanding of the IT industry, team augmentation, outsourcing, or nearshore services.
Experience in creating and managing digital marketing campaigns (SEO, SEM, PPC, etc.).
Advanced knowledge of marketing and CRM tools like HubSpot, Salesforce, and Google Analytics.
Ability to analyze data and generate actionable insights.

Responsibilities:

Design and implement the marketing strategy aligned with business objectives.
Define and manage the marketing budget efficiently.
Coordinate multichannel marketing campaigns including digital advertising and demand generation.
Identify new market opportunities in the IT sector, focusing on team augmentation services.
Manage brand identity and positioning to elevate brand perception.
Optimize digital content for SEO and SEM; analyze campaign performance.
Manage external communications including media relations and relevant content creation.
Supervise the marketing team and report to the CEO on marketing ROI and KPIs.

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