Senior Content Marketing Manager

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Requirements:

• Business-level fluency to read, write and speak in English.
• Must live in Mexico City and/or the surrounding 16 boroughs.
• 5+ years of B2B sales-led growth content marketing experience.
• Deep expertise in writing across all marketing channels.
• Proven experience in content production with limited resources.
• Experience building strong cross-functional relationships.
• A clear passion for storytelling and a deep grasp of digital marketing.
• An analytical mindset with the ability to interpret data.
• Familiarity with content management systems (CMS) and analytics tools.
• Knowledge of Webflow as a tool is a strong bonus.
• Experience in a SaaS, B2B, or design software industry.
• Adaptability in a rapidly changing environment.

Responsibilities:

• Plan, write, and produce content (including blog posts, ebooks, reports) across funnel stages and channels that educate and engage current customers, prospects, and new audience members.
• Develop and optimize a content calendar considering SEO, external traffic opportunities, business needs, and the product roadmap.
• Collaborate with internal and external stakeholders to produce cohesive and impactful campaigns to drive awareness and business growth.
• Manage and produce content with internal and external stakeholders for key marketing events.
• Measure and report on content performance to understand what’s working, what’s not, and how to improve.