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Integrated Marketing Manager

Posted 2024-10-22

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💎 Seniority level: Manager, 7+ years

📍 Location: United States, Mexico, Philippines

🔍 Industry: Integrated marketing

🏢 Company: Hireframe

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: LeadershipProject ManagementBusiness DevelopmentData AnalysisGame DesignPeople ManagementProduct ManagementProject CoordinationCross-functional Team LeadershipStrategyBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Requirements:
  • 7+ years in integrated marketing, creative strategy, and sales development, primarily focusing on digital media, data collection, lifestyle, and influencer marketing.
  • Strong knowledge of the pre-sale process and experience collaborating with sales teams.
  • Excellent writing and presentation skills, including grammar, content structure, storytelling, and copywriting.
  • Proficiency in designing presentations using Keynote, PowerPoint, and Google Slides.
  • Experience in data collection and analysis from social media and long-form video content. Bonus for YouTube CMS and other analytics platforms.
  • Exceptional attention to detail.
  • Team player with a solution-oriented approach.
  • Self-reliant and entrepreneurial, skilled in managing multiple projects and prioritizing tasks.
  • Comfortable participating in client pitch meetings.
  • Experience reviewing media plans, budgets, and P&Ls to maintain profit margins.
  • Understanding of the gaming landscape, including publishers, creators, esports, and events.
Responsibilities:
  • Develop innovative marketing proposals, incorporating branded content, digital media, video, data, influencer marketing, and events.
  • Handle both reactive and proactive requests for proposals, integrating research, insights, design, content, and brand elements.
  • Maintain and enhance sales materials with updates on sales positioning, design, metrics, and case studies.
  • Create pitch collateral including idea descriptions, decks, screenshots, mock-ups, research, and custom templates.
  • Partner with senior executives and brand marketing for new IP and market opportunities.
  • Brainstorm and package innovative brand integration methods.
  • Ensure strategies align with brand partners' KPIs and objectives.
  • Generate creative ideas for branded content with exceptional copywriting skills.
  • Update asset rate card with current rates and delivery estimates for Owned and Operated and talent assets.
  • Support activations team with campaign reporting for partner reports.
  • Create campaign case studies and wrap decks.
  • Evaluate performance data to establish benchmarks for social and long-form video assets.
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