Integrated Marketing Manager, Audience Development

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Requirements:

• Track record of successful multi-channel marketing strategies.
• Strong analytical skills and experience with performance measurement.
• Excellent communication skills for effective cross-functional collaboration.
• Familiarity with digital marketing tools, including social media and web analytics.
• Creative thinker with a strategic mindset focused on audience engagement.

Responsibilities:

• Conduct market research to understand audience behavior and identify growth opportunities.
• Develop and implement a holistic marketing strategy aligned with brand goals.
• Create cross-channel marketing plans in collaboration with creative and media teams.
• Design ongoing distribution strategies across various channels for continuous engagement.
• Track performance of marketing efforts, analyze data, and provide feedback for optimization.
• Facilitate collaboration among internal teams on audience development initiatives.