Senior Marketing Manager

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Requirements:

• Bachelor's degree or an equivalent combination of education and experience.
• Experience in marketing for higher education, ground campuses, or brick-and-mortar establishments
• Demonstrated proficiency in MS Office (Word, Excel, PowerPoint) and other business tools such as Skype and Microsoft Teams.
• Understand and apply marketing best practices, including deliverability, responsive design, and A/B testing.
• Utilize tools like Excel dashboards, Google Analytics, UTM tracking, workflow and data visualization software, and survey and focus group data for reporting and analysis.
• Track and measure the return on marketing initiatives to ensure effectiveness.
• Exhibit strong interpersonal and customer service skills.
• Apply mature problem-solving skills to address complex business logic.
• Communicate fluently in verbal and written English and support a diverse and inclusive work environment.

Responsibilities:

• Support Marketing Needs: Assist the Senior Director with marketing needs for current and future ground campuses in specific local markets.
• Develop Marketing Playbook: Create, document, and maintain the Local Marketing Playbook for launching new campuses and growing existing markets, including digital, traditional, and community-based marketing activities.
• Execute Multi-Channel Strategies: Develop and execute multi-channel marketing strategies, including digital marketing, social media advertising, email and SMS marketing, and traditional advertising, aligned with organizational goals.
• Collaborate with Public Relations: Work with the Public Relations team to incorporate local public relations plans into the Local Marketing Playbook.
• Contribute to Strategic Planning with Institutional Impact: Lead planning for future initiatives that directly contribute institutional goals for campus expansion. Exercise of discretion and independent judgment with respect to matters of significance.
• Write Briefs and Communicate: Write briefs and communicate with managers and other marketing leaders to plan and implement effective solutions.
• Provide Status Reports: Provide weekly status reports to team members, leaders, and stakeholders.
• Stakeholder Engagement: Meet with stakeholders for briefings and present projects and campaigns for approval including members of leadership teams contributing to the success of local ground campuses including but not limited to Finance, Admissions, and Student Finance.
• Adapt to Fast-Paced Environment: Thrive in a fast-paced, goal-focused environment.
• Respond to Stakeholder Needs: Respond promptly to stakeholder needs and requests.
• Shift Focus as Needed: Shift focus to serve various organizational and marketing initiatives and provide solutions to challenges.
• Conduct Research: Research stakeholders' services, plans, competitors, and target markets.
• Deliver Projects on Time: Ensure projects are completed on time and within budget.
• Participate in Pitches: Participate in pitches for new projects.
• Coordinate with Analysts: Work with marketing analysts to review, investigate, and define recommendations for campaigns.
• Review Performance Metrics: Review performance metrics and integrate learnings into the team's workflow.
• Lead Meetings: Lead stakeholder meetings and communicate effectively with cross-functional teams.
• Team Leadership: Opportunity to mentor junior members of the marketing team and future prospect of managing direct report(s) to support expansion of organizational goals.
• Understand Student Personas: Understand prospective student personas and adjust content to fit changing needs.
• Measure and Improve Campaigns: Measure campaigns consistently and identify gaps for improvement through data analysis.
• Optimize Databases and Dashboards: Utilize complex databases and dashboards to optimize statistical efficiency and quality.
• Analyze Campaign Results: Analyze campaign results and ROI, providing detailed reports.
• Manage New Programs: Manage and launch new programs and student solutions.
• Work Independently: Work independently and communicate key project details to leadership and team members.
• Perform other duties as assigned