Senior Marketing Manager, US - West / South & Central

View full description

Requirements:

• 4+ years experience in field marketing, preferably in high growth startups or scale-ups.
• Relevant B2B marketing experience with proven results in demand generation and sales opportunity pipeline.
• Experience in planning and executing regional marketing activities.
• Deep understanding of modern marketing tactics for lead generation.
• Ability to track KPIs and report on performance.
• SaaS and IT/Fintech experience is a plus.
• Familiarity with marketing tech stack: Salesforce, Hubspot, Outreach.
• Strong planning, organization, and project management skills.
• Proactive self-starter with a growth mindset.
• Native English; Spanish is a plus.
• Willingness to travel within the US for field events.

Responsibilities:

• Adapt and develop the regional marketing strategy for local deployment to assigned sub-territory.
• Own the regional marketing plan across products and services aligned to commercial objectives.
• Conduct demand/lead generation activities for measurable MQL and sales opportunity pipeline creation.
• Manage multiple marketing programs requiring critical thinking and tactical execution.
• Collaborate on local case studies with customer success and consultants.
• Track and analyze KPIs to optimize marketing effectiveness.
• Create brand awareness and work with central communications/PR.